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Converting Direct Mail to Donations: 4 Best Practices

Direct mail is an integral part of any multichannel fundraising campaign. Your organization benefits from mail’s high visibility, response rates, and separation from online marketing clutter. There are a few best practices you can take to make the most out of your direct donation request letter efforts.  Effective direct mail can be the turning point […]

Engaging Virtual Fundraising Events: 4 Programming Tips

This guest post was written by the virtual event experts at OneCause. The pivot to virtual events has been a major—but largely successful—change for many nonprofits. Nonprofits across the country have transitioned their in-person event program to the virtual setting, discovering best practices when it comes to audience engagement. It’s definitely more difficult to keep […]