A sponsorship is a mutually beneficial partnership where one entity receives financial support while the sponsor organization earns the opportunity to earn some sort of incentive or recognition.
For instance, a nonprofit organization can request sponsorship from a corporation for an upcoming fundraising event. The corporation will agree to help fund the event in exchange for the favorable publicity as well as the positive association with a charitable organization.
Sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. But you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goal!
Regardless of what your organization is, your sponsorship letters should always include a description of your cause, the budget for your project or event, and some sort of incentive. It’s helpful to offer your proposals early in the planning process and to be very direct in them, so that sponsors know immediately what you need and how their support will help.
Remember to outline exactly why this partnership will benefit the sponsoring party as well. If you’re requesting sponsorship from individuals, try to reach them emotionally and let them know how their contribution will truly make an impact.
Whether you help run a nonprofit and need funds to launch an event, or you coach a sports team and want new uniforms for your kids, or you’re the principal of a school and are planning a big dance, sponsorships can provide a steady source of revenue—as long as you meet your end of the partnership as well.
Take a look at our templates below if you’re feeling lost as to where to start, or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what organization you are.