Create designs that communicate your mission if you’re running a specific campaign or want generic eCards donors can send.
In this example, Wounded Warriors Family Support included a genuine photo that conveys their mission to support and empower the families of those wounded, injured, or killed during combat operations. After giving, a donor can send the fundraising eCard to loved ones, challenging them to do the same. Upon receiving the fundraising eCard via email, recipients are prompted to visit the organization’s website to give to Purple Heart veteran families.
Not only is this an excellent way for donors to show off their passion for the cause, but this approach serves as a form of referral fundraising, helping to position the organization as a trustworthy steward of donations.