Entries by Contributor


Effective Donor Segmentation Strategies to Drive Revenue

Giving trends in the nonprofit sector are reflecting larger economic patterns. While the total revenue raised on GivingTuesday 2023 showed a small increase compared to 2022, the number of donors dropped by 10%. This and other similar trends could be cause for concern as your donors and development team alike contend with inflation and concerns about […]

Reasons to Integrate Your Donor Database and Marketing Tools

As a nonprofit professional, you know there is no one-size-fits-all approach to marketing, donor communications, or fundraising. That’s because the most effective tactics for attracting support and securing gifts depend on your specific mission, resources, and audience. Many organizations turn to donor analytics to better understand how they can refine their strategies and maximize results. […]


5 Tips for Engaging Supporters with Short Text Messages

As a nonprofit professional, you know that every donor counts. That’s why you employ a variety of strategies, from email newsletters to fundraising events, to keep them invested in your mission. Donors give to your organization because they’re passionate and believe in your cause. However, retaining them can be challenging. According to Bloomerang, the average donor retention rate […]

Promoting Your Next Walkathon: 4 Strategies for Schools

Walk-a-thons are simple and affordable to organize, encourage participants to get outside, and can even engage individuals outside your school’s community. Plus, this versatile idea will work for many age levels and groups, from baseball teams to high school marching bands to general school-wide campaigns. With all these benefits, it makes sense that so many schools choose […]

4 Tips for Using Your CRM to Foster Supporter Engagement

Engaged supporters are key to your nonprofit’s success. For your organization to retain a strong base of support, you need a consistent strategy for communicating with donors and cultivating relationships throughout the year. However, managing all of these crucial relationships can be a challenge. That’s where your nonprofit’s CRM, or constituent relationship management software, comes in. […]

Requesting In-Kind Donations: Answering 3 Key Questions

Nonprofits are constantly looking for ways to sustain themselves and power their mission year after year. While most nonprofits eagerly search for strategies to help them garner more donations, there’s another, often-overlooked method of support—in-kind donations. In this guide, we’ll take a closer look at in-kind donations and how they can help your organization. This article will […]

A Guide to Fundraising Outreach for Dance Studios: 3 Tips

If your business is operating on a limited budget and needs more funds, it’s likely time to create a fundraising plan. Fundraising is an important part of running a sustainable business, allowing your studio to bring in extra revenue to supplement your day-to-day expenses. While you might immediately associate fundraising with nonprofits, many small businesses leverage […]