In the nonprofit world, expressing gratitude for your donors’ gifts is not only polite, but essential to your long-term success. Donor recognition is a critical piece of the donor retention puzzle that helps secure lasting support for your organization’s mission. After marketing your campaigns and events like a pro and driving results in your fundraisers, there’s still […]
Most of us love a good story. Whether we’re watching our favorite TV series, reading the latest best-seller, or listening to a friend relate a past experience, storytelling engages our emotions in a way that facts can’t do on their own. Stories also tend to stick with us—it’s estimated that stories are 22 times more […]
When your members joined your sorority or fraternity, they gained many brothers or sisters, both those currently involved and those who had graduated. Leveraging alumni giving is a powerful way to not only raise money for your chapter but also strengthen your community’s bonds across age groups and other demographics. Paying forward the aid your alumni received […]
As the fundraising field diversifies and evolves, new strategies and campaigns have taken center stage. Do-it-yourself style peer-to-peer fundraising is the perfect example. DIY fundraising, whether it takes the form of a one-time campaign or evergreen fundraising opportunities that are always available for supporters, has become a prominent strategy to get supporters to participate in […]
New donors help your nonprofit grow. After all, with each new support, your nonprofit should logically see increases in total revenue coming in. However, this is only true if you’re also retaining the supporters you currently have. While acquiring new supporters is important, there are many often overlooked benefits to forging long-term relationships with your […]
How to Effectively Market Your Upcoming Fundraiser: 4 Tips Imagine your most perfectly-planned fundraiser. You’re all set with the most desirable auction items, the most engaging entertainment, or the catchiest campaign slogan. With all the details squared away, you can just sit back, relax, and watch the funding come flowing in, right? Not so fast. […]
When you Google the American Cancer Society (ACS), the second organic listing is for the nonprofit’s Facebook page. When you click on the first listing— American Cancer’s website— and navigate to opportunities to get involved, Facebook fundraisers are placed front-and-center. In fact, these fundraisers are listed as an opportunity to “make the most impact.” ACS […]
As a nonprofit organization, everything comes down to your fundraising efforts—whether you’ll be able to meet your program goals, put on a large event, pay for overhead costs, and most importantly, serve your mission. Sometimes it can be hard to admit this, but fundraising revenue alone isn’t always enough. So what if you could double […]
Direct mail is an integral part of any multichannel fundraising campaign. Your organization benefits from mail’s high visibility, response rates, and separation from online marketing clutter. There are a few best practices you can take to make the most out of your direct donation request letter efforts. Effective direct mail can be the turning point […]
Come warmer weather, your school may be looking for ways to plan an exciting outdoor event. Walkathons are an excellent way to bring your students and families together safely while raising money. In the COVID climate, your school walkathon might be virtual or socially distanced but can be just as effective as a typical fundraising […]
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.