Interactive experiences help nonprofits engage with supporters on a deeper level. These experiences encourage supporters to interact with your nonprofit actively rather than passively. For example, social media posts facilitate two-way communication between nonprofits and donors by allowing users to like or comment on posts.

With its robust capabilities and the ability to access tools housed in other Industry Clouds, Salesforce Nonprofit Cloud helps nonprofits build interactive experiences that appeal to each supporter’s preferences. Over time, this improves donor engagement, retention, and fundraising results.

In this guide, we’ll cover some ways nonprofits can use Nonprofit Cloud to craft engaging experiences and tips for getting started. Let’s begin.

How can nonprofits create interactive experiences?

As Fíonta’s guide to Nonprofit Cloud explains, “Salesforce Nonprofit Cloud is a comprehensive solution built on the Salesforce platform and designed to support nonprofit use cases.” The solution offers customizable applications for various nonprofit activities, such as case management and fundraising.

Nonprofit Cloud includes solutions unique to its data model and access to tools outside of the data model, such as Experience Cloud for Nonprofits. Users also have access to Salesforce Common Components like OmniStudio and Action Plans. Here are some ways to set up interactive experiences using these features:

  • Salesforce Experience Cloud: Experience Cloud is a set of functionalities built on the Salesforce CRM that allows nonprofits to create online experiences. Set up community self-service forums that encourage users to interact and answer questions. If your organization has a membership program, create account portals where members can log in and complete self-service tasks like adjusting giving levels. Experience Cloud flows all supporter data into your CRM, allowing you to use insights to further engagement and personalization.
  • OmniStudio: OmniStudio is a digital engagement suite and automation tool. It makes it easy for nonprofits to create guided experiences for supporters and beneficiaries through drag-and-drop configuration capabilities, eliminating the need for custom code. For example, create an OmniScript to guide supporters through complex processes like volunteer onboarding. This makes interacting with the organization more straightforward and user-friendly, resulting in more positive donor experiences.
  • Actionable Relationship Center (ARC): This tool is similar to the Relationship Viewer in the Nonprofit Success Pack (NPSP) and helps organizations understand relationships between supporters, partners, and other contacts. However, ARC offers more opportunities to customize the interface and allows you to display relationships graphically to gain insights at a glance. Leverage this supporter data to identify engagement opportunities, track the success of engagement tactics, and continuously improve your efforts.

Nonprofit Cloud empowers organizations to leverage other Salesforce tools with personalization features, such as Marketing Cloud Account Engagement. For example, your nonprofit can use the dynamic content tool to deliver targeted content to supporters. Populate emails and webpages with dynamic content based on criteria like the user’s preferences and past interactions with content.

What are some tips for creating interactive experiences?

Track data insights.

Before setting up any dynamic content blocks or creating an online community forum, it’s essential to understand your audience. Collect data and analyze insights about your donors to uncover which messages and experiences resonate with them. Your analysis may include referencing their engagement history, interests, and giving behaviors.

With this information, your nonprofit can create guided experiences with which supporters want to interact. Track and analyze supporter data in Salesforce by:

  • Integrating your technology. Unify your nonprofit’s technology toolkit to engage and interact with supporters with your CRM. Start with your website by setting up a Salesforce website integration using integration tools or getting help from a developer or technology consultant. Next, ensure any other tools you use are integrated with the CRM using pre-built integrations, middleware platforms, or custom configurations to connect these systems.
  • Leveraging the life events and milestone trackers. These tools allow nonprofits to visualize their supporters’ journeys with the organization,  including life events, interactions with your staff, event attendance, and engagement with marketing messages. View this journey in an easy-to-understand visual format.
  • Using AI tools. Einstein for Nonprofits is a Salesforce app that generates predictive insights and metrics by modeling actual data from your organization. The app trains the system based on your supporters’ past behaviors, using this information to predict donor behavior (e.g., the likelihood of a supporter becoming a recurring donor). Depending on predicted donor behaviors, these insights can help your nonprofit prioritize specific engagement opportunities over others.

These practices and capabilities help give your nonprofit a holistic view of its constituents, opening the door for increased personalization. This way, donors will enjoy and engage with your carefully crafted interactive experiences.

Prioritize personalization in every area.

Nonprofit interactive experiences with donors must be personalized to be effective. One way to convince donors to interact with your nonprofit is to appeal to their personal interests and motivations.

These examples show how personalization can impact donor experiences:

  • Send targeted marketing messages, such as invitations to interactive events related to the donor’s interests.
  • Customize appeals and calls to action. If a donor is already subscribed to your newsletter, ask them to deepen their engagement by taking a different action (e.g., becoming a volunteer).
  • If your website has a membership portal, serve members customized landing pages to create immersive experiences that encourage members to explore and interact with the website.

Appealing to donors’ interests and motivations can help them feel personally invested in your organization’s community. Carry this approach to your donor recognition efforts to further steward your supporters.

Solicit feedback.

In addition to tracking data insights, hearing directly from your supporters can help you make your interactive experiences more engaging and effective. Accepting and implementing feedback from supporters will deepen your relationships and boost retention rates over time.

Consider sharing surveys with your supporters that ask them to provide feedback about their experiences with your nonprofit. Pose questions such as:

  • How would you rate your experiences with our nonprofit?
  • Which interactions did you find most engaging and memorable?
  • Did these interactions meet your expectations for usability and functionality?
  • Did these interactions inspire you to take action on behalf of our nonprofit (e.g., donating, volunteering, etc.)?
  • Do you have any suggestions for improving these experiences?

To gather more specific insights from various segments of your audience, consider creating a dynamic assessment in Nonprofit Cloud. This tool allows you to create a guided questionnaire that tailors questions to the user’s answers. For example, suppose a donor indicates they have only interacted with your nonprofit once. In that case, this user will be served a different set of questions than if that individual has interacted with your organization several times.

Use Nonprofit Cloud to facilitate two-way interactions between your nonprofit and its supporters. This engages supporters more deeply with your communications and mission by encouraging them to get involved. These experiences connect donors to your cause, inspire more donations, and improve retention.

Donor outreach can be expensive for nonprofits and higher education institutions. Consider the process of collecting ten gifts of $100 each versus one gift of $1,000. While you’ll end up with the same amount in the end, it ultimately takes more time, energy, and funds to successfully solicit smaller gifts from ten individual donors as opposed to just one larger gift.

This scenario illustrates the power of major gifts. When your school has a dedicated approach to finding and engaging major donors, you can earn more for your cause and maximize the use of your limited resources. As a result, you’ll be better equipped to fulfill your mission and provide an enriching college experience for your students.

AlumniFinder explains that wealth screening identifies prospective donors’ capacity to give so you can target potential major donors with your outreach. Wealth screening providers assess prospects’ business affiliations, stock ownership, and home value to help organizations narrow in on the most promising prospective major donors. In this article, we’ll provide six tips so you can take full advantage of this information, pushing your wealth screening approach to the next level.Six tips for wealth screening in higher education fundraising, as discussed throughout the article.

1. Define your goals.

It’s helpful to define your goals from the start to provide focus to your wealth screening and major donor fundraising efforts. When you go to your wealth screening partner with clear objectives, you can expedite the process and determine which data points to prioritize.

For instance, you may use the data from your wealth screening to:

  • Identify new major gift prospects
  • Retain current major donors
  • Engage churned major donors
  • Enhance your major donor stewardship efforts

While all of these objectives relate to major donors, their differences will impact how you collect and leverage prospect data. For example, if you’re trying to retain current major donors, you may look for any changes in stock ownership that could indicate an increase in giving capacity. On the other hand, new prospect identification may focus on finding out background information about donors’ careers and employers.

2. Prepare your data.

Before you get started with wealth screening, make sure the data you currently have about your supporters is organized and complete. When you go into your wealth screening with the most accurate, precise data possible, you’ll get better, more actionable results.

Follow these steps to prepare your data for wealth screening:

  • Audit your data. Comb through your database or constituent relationship management platform (CRM). Identify any problem areas or missing information.
  • Resolve inaccuracies. After you’ve reviewed your data, resolve any inaccuracies you’ve found. This step may include merging duplicate data, deleting records for deceased supporters, or removing incorrect information.
  • Develop data hygiene procedures. To assist with future wealth screenings, create rules that keep your data clean and organized. For instance, you may instruct your team to enter phone numbers using parentheses like (123) 456-7890 to ensure consistent and accurate future records.

By prioritizing data hygiene, which is defined as the process of keeping your data clean and error-free, you’ll not only improve the results of your wealth screening but also make it easier for your team to effectively leverage data for additional fundraising and marketing efforts.

3. Conduct a data append.

Through your data preparation, you may notice you’re missing key information that would help you reach and engage major donors. A data append can enhance your donor records with information from third-party sources and round out your database.

The types of data you may append include:

  • Demographics
  • Email addresses
  • Phone numbers
  • Mailing addresses

Once your wealth screening is complete, your institution can use this information to reach out to prospects with donation requests through a variety of channels. For instance, you may use prospect email addresses to conduct an email marketing campaign that asks supporters to help fund a new building on campus. Alternatively, you may leverage mailing addresses to reengage lapsed major donors with a personalized direct mail campaign.

4. Segment your supporters.

Another step you can take toward streamlining the wealth screening process is segmenting your supporters ahead of time using any existing wealth or giving capacity information. This data can offer more context for your wealth screening partner and allow you to prioritize researching donors with the highest major gift potential.

You can also segment your supporters by other factors that will personalize your future outreach. For example, if some alumni are interested in funding the university’s sports teams while other supporters would rather provide scholarships to students in need, you can provide tailored donation opportunities and communications based on these preferences.

5. Offer multiple ways to give.

Once you’ve thoroughly researched your prospects, it’s time to start making donation requests. While you may be tempted to simply lead supporters to your donation page, there are so many different ways donors can contribute to your cause.

For example, Double the Donation explains that donor-advised funds (DAFs) are becoming increasingly popular, with donors contributing $52.16 billion through DAF grants last year. This fundraising method enables donors to make grants to their favorite causes over time through specialized financial accounts. DAF fundraising represents just one unique opportunity for major donors to lend their support.

Other major donor giving methods may include:

  • Endowment contributions
  • Planned giving
  • Pledges
  • Matching gifts
  • In-kind donations

When you offer a variety of giving options, you increase the chances prospects will contribute. Additionally, experimenting with different donation avenues allows you to determine which are most popular amongst your supporters and focus on growing them further.

6. Thank donors for their support.

The major donor process doesn’t end when you successfully convert a prospect and receive their contribution. Use the data from your database and wealth screening to properly thank donors for their support:

  • Be specific. Personalize your donor appreciation by addressing donors by name and referencing their specific donation amount. Let them know which projects or initiatives you’re using their funds for to increase accountability and demonstrate their individual impact.
  • Invite them to engage in other ways. Some of your major donors may already have ties to your school or indicate that they’d like to become more involved. Invite them to engage with your organization in ways that extend beyond monetary contributions. For instance, you may recognize alumni donors with a special appreciation event or invite major donors to join your board.
  • Keep their communication preferences in mind. Respect your supporters’ communication preferences and use the channels they’re most likely to respond to. For example, your wealth screening partner may find that some of your prospects are on “Do Not Call” lists. While some major donors may be touched by a phone call thanking them for their contributions, make sure to avoid making phone calls to those on “Do Not Call” lists.

Thanking your donors is a necessary step in the donor stewardship process. Showing genuine appreciation will demonstrate to your major donors that their contributions have a real impact on your institution and help you build lasting relationships with them.

Major gifts have the power to propel large projects and initiatives forward and help your students have the best college experience possible. With these tips, you can maximize the data you obtain from your wealth screening, increase your donation revenue, and give back to your campus community.

Email is a powerful tool for nonprofits of all types and sizes. Whether you’re promoting a fundraising event, trying to boost traffic to your online donation page, or sharing information about your cause, email marketing is a great way to spread your message. There’s a tangible ROI for fundraising via email—
according to Double the Donation
, for every 1,000 fundraising emails sent, nonprofits raised an average of $90.

If you’re not effectively harnessing the power of email marketing or are looking for ways to improve your email campaigns, this post will help you hone your email marketing plan with five fundamentals: audience targeting, subject line optimization, personalization, and storytelling.

Audience Targeting

Segmenting your audience is key to reaching the right people with messaging that resonates and compels them to take action. Segmentation is the process of grouping your audience based on shared characteristics. There are several ways to approach segmentation, but some common segments include basic demographics (age, location, gender), plus individual donors’ giving history, participation in events, volunteer engagement, or favorite outreach campaigns.

While it might sound tricky, segmenting your audience for targeted email marketing is a crucial part of database management. Here are some ways to improve your audience segmentation:

  • Collect donor information. Don’t stress if you don’t have this information readily available. Now’s the time to start and you’ll be better prepared for future campaigns. Survey your audience to collect basic demographics and dive into your database to pull data points that relate to their history with your nonprofit.
  • Leverage digital marketing tools. There are a ton of choices available for nonprofit marketing tools. For instance, you might use an event management tool specific to a fundraising event. Use this to collect pertinent information for integration into your CRM. Nonprofits can often utilize these tools and no or reduced cost.
  • Review previous segments. If you’ve done segmentation in the past, it’s a good idea to periodically review your processes and individual segments to ensure you’re getting the information you need and that it’s accurate. You might also dive into past campaigns for each segment to see what’s worked and where you can improve.
  • Monitor engagement metrics. After you send an email campaign to specific segments, keep an eye on metrics such as open and click-through rates to see how folks are responding. Your email marketing tool might also be able to help you identify promising new segments within your broader audience.
  • Use A/B testing. Try different messaging within your audience segments. For example, split your past gala participants into two groups and use different calls-to-action in each email to see what resonates.

Once you’ve identified your core audience segments, document them in your nonprofit’s overall marketing plan so they can be effectively leveraged down the road in future campaigns.

Subject Line Optimization

How often have marketing emails landed in your inbox, only for you to ignore them because the subject line wasn’t compelling or interesting enough? Engaging subject lines have a major impact on open rates, and subsequently, engagement with your nonprofit. Subject lines are the first opportunity you have to make an impression on the reader, so it’s important to get them right.

Try these strategies to make your subject lines irresistible:

  • Use relevant and appropriate emojis. Sending an email about a dog adoption event? Drop the dog emoji in the subject line. Inviting people to your annual golf fundraiser? Use the golfer emoji. Emojis are fun and engaging and often prompt people to click.
  • Use active language and verbs. You want the reader to act, so your subject line should compel them to do so. Words like help, act, and give are great to include, as well as verbs that relate to your cause, like feed, clothe, protect, and rescue.
  • Create a sense of urgency. Like with active language, your subject line should encourage folks to do something
    right now. Words or phrases that imply a time limitation or that people are missing out on something are good examples, such as donate now, feed 10 kids today, don’t wait, and time is running out.
  • Make it personal. Use merge tags to pull personal information into subject lines to draw readers in, like “[First Name], we need your help” or “A special offer for you, [First Name].
  • Mention impact data. Numbers are attention-grabbing. Drop some data in your subject lines and watch your open rates climb. For example, you could mention the number of constituents you’ve served, data from a survey, or how much you need to reach your fundraising goal.

Above all, subject lines should accurately reflect the purpose of the email and entice them to participate. For example, let’s say you’re adding a new fundraising idea, like a hole-in-one contest, to your annual charity golf tournament. Use the real estate in your subject line to mention the contest’s prize to grab your audience’s attention.


We’ve talked about how segmentation is the driver for you to be able to personalize messaging, but how you use that personalization in the email’s content is also important. Once you have your segments in place, it’s time to incorporate details about those segments into the email copy. Some information you can integrate could include:

  • Previous amount giving to a past or similar campaign
  • The outcomes of their donation
  • How they can grow their impact in a new campaign that’s targeted to their interests

For example, let’s say you’re hosting a charity golf tournament to raise money for your organization’s mission to build homes for underprivileged families. Your audience’s occupation segments might include homebuilders or realtors, so your personalized content could focus on the need for affordable housing in your community.


Everyone loves stories. It’s how nonprofits can authentically connect with donors and supporters. And while it might seem challenging to tell a nonprofit story through a medium such as email, there are many strategies you can employ to make it impactful, such as:

  • Using photos and videos that feature beneficiaries
  • Focusing on a single beneficiary and telling their story in detail
  • Highlighting your nonprofit’s impact and transformation with tangible facts and data
  • Give your email a narrative structure that has a beginning, middle, and end
  • Includes clickable call to action buttons and banners

The most important thing to keep in mind is to let the human aspect of your cause shine in your email. Don’t focus on hitting your fundraising goals in a vacuum—instead, contextualize your fundraising asks with the emotions of your beneficiaries to show that your cause and their donations impact real people.

Suppose you’re collaborating with a business as a sponsor for a specific fundraising event, campaign, or matching donation. GolfStatus suggests including them in promotional materials to maximize exposure to their target audience. You might consider sending a specific email that tells the story of the impact the sponsor has had on your mission or specific beneficiaries.

Wrapping Up

Email is one of the most heavily used digital marketing tools for a reason—it’s effective. These marketing strategies will help give dimension to your cause and solicit emotional responses from your audience—all through a screen.

Attracting top talent to your organization requires more than publishing a job description on a job board. A job description is used as an internal document outlining the specific duties, requirements, and qualifications for a role, while a job posting is a marketing tool.

A job posting serves as your first point of contact with potential candidates, making it crucial to grab their attention from the outset. To achieve this, it’s essential that your job posting aligns with your internal job description but also presents your organization in a way that is candid and compelling.

Let’s take a look at 10 tips you can use to create winning job postings.

10 Tips to Help Your Job Postings Stand Out

List of tips to help your organization’s job postings stand out (detailed in the text below)

  1. Start with a captivating headline. The headline is the first thing potential candidates see, so make it count. Instead of a generic title like “Website Developer Wanted,” opt for something more engaging and descriptive like “Innovative Website Developer Wanted to Revolutionize Web Page User Experience.”
  2. Highlight your organization’s unique selling points. Begin your job posting with a brief overview of your organization’s mission, culture, and values. This helps candidates understand what sets your organization apart and why they should be excited about the opportunity to work with you.
  3. Focus on the candidate’s needs and benefits. While it’s essential to outline the responsibilities of the role, don’t forget to emphasize what’s in it for the candidate. Highlight perks, incentives, benefits, growth opportunities, and any unique selling points that make your organization an attractive place to work.
  4. Use clear and concise language. Avoid jargon and overly complex language that might alienate potential candidates. Keep your writing clear, concise, and easy to understand, ensuring that every word serves a purpose.
  5. Inject personality and authenticity. Your job posting should reflect your organization’s personality and culture. Use a conversational tone in your writing to make it more engaging and authentic and don’t be afraid to showcase your organization’s unique voice.
  6. Provide specific details. Be specific about the qualifications, skills, and experience required for the role. Avoid vague language like “strong communication skills” and instead provide examples of what this entails, such as “experience creating tailored donor outreach cadences that boost retention.”
  7. Highlight opportunities for growth and development. Talented candidates are often looking for opportunities to grow and advance in their careers. Highlight any training programs, mentorship opportunities, or potential career paths within your organization to attract ambitious individuals.
  8. Optimize for search engines. Make sure your job posting is optimized for search engines by including relevant keywords related to the role and industry. This will increase the visibility of your posting and attract more qualified candidates.
  9. Include a call-to-action. Encourage interested candidates to respond by including a clear call-to-action at the end of your job posting, similar to a call-to-action you might issue to your supporters to donate. Whether it’s inviting them to apply online, attend a recruitment event, or contact you directly, it makes it easy for them to take the next step.
  10. Proofread and edit carefully. Before publishing your job posting, take the time to proofread and edit it carefully. Typos and grammatical errors can detract from your credibility and professionalism, so ensure your writing is polished and error-free.

Wrapping Up

Writing attention-grabbing job postings is a crucial part of the recruitment process. By treating your job posting as a marketing tool and aligning it with your internal job description, you can attract top talent to your organization and stand out from the competition. Follow these 10 tips to craft job postings that engage, excite, and ultimately attract the best candidates for your team.

A regular flow of revenue can help your organization deepen its impact and advance its mission. However, between donor acquisition and retention, your nonprofit has multiple options to bring in more donations for your mission. So, how do you know what to focus on? 

While acquiring new donors is an important part of any fundraising strategy, investing the bulk of your time, energy, and resources into retention can make a huge difference. A strong donor stewardship strategy can help you turn casual supporters into loyal donors, eager to give larger and more frequent gifts over time.

If you’re like most nonprofits, your organization’s retention rate likely sits at around 40%. To grow your retention rate and boost your donors’ connection to your nonprofit, use these tried and true best practices:

With a high donor retention rate, your nonprofit won’t have to stress about constantly finding new donors whenever you launch a new campaign. Let’s dive into how you can experience financial stability and secure a bright future for your mission.

Leverage sustainer tools

To grow your donor retention rate, you need to successfully prompt donors to give again. However, simply communicating a vague “Please donate again!” message is ineffective and likely to be skipped as donors scan their dozens of daily emails or texts. Instead, you need to craft highly personalized solicitations and reach donors at the right time with the right messaging.

Jackson River recommends leveraging a fundraising platform with automated sustainer tools to deliver personalized messages that resonate with donors and inspire action. Let’s take a closer look at the sustainer features you should add to your fundraising toolkit:

  • Sustainer upsells: Convert one-time donors to monthly donors as part of the donation process, increasing their involvement in your mission and earning your organization more revenue over time.
  • Sustainer upgrades: Suggest a predefined upgrade amount for existing sustainers that they can accept with one click.
  • Native integration with a top CRM like Salesforce: Reduce your administrative burden and use donor data insights to automatically power highly relevant donation appeals that prompt increases in giving amount and frequency. A fundraising solution with Salesforce donation processing empowers your nonprofit to spend less time chasing after donors to give and more time to focus on what matters: setting the building blocks for strong relationships.

Individually reaching out to all of your supporters to give can be taxing, inefficient, and, depending on your nonprofit’s size, nearly impossible. The right technology will empower your nonprofit to send tailored solicitations when your donors are most likely to act on them, making it simple to grow your recurring giving program over time.

Create donor stewardship activities

Aly Sterling Philanthropy defines donor stewardship as strategic efforts designed to deepen relationships with supporters over time through systematic outreach. To successfully steward donors to the next giving level, you need a variety of donor engagement tactics that connect supporters emotionally to your mission.

Some donor stewardship activities include offering:

  • A tour of your facilities
  • A one-on-one meeting with leadership
  • An exclusive donor club, with accompanying events
  • An invite to an educational luncheon or dinner
  • A day-in-the-life experience shadowing a staff or volunteer
  • Surveys to voice suggestions for improvements

As you get to know your donors, you can create donor stewardship activities that align with their interests and are likely to excite them. For example, let’s say you’re a marine conservation organization and a first-time donor has expressed interest in your sea turtle rehabilitation program. Invite that donor to watch your next release of rehabilitated turtles back into the wild. This way, they can see how their donation is truly making an impact!

Plan peer-to-peer fundraising campaigns

Peer-to-peer fundraising motivates supporters to take on a more involved role in your mission, empowering them to raise funds for your cause. As a result, they’ll feel more connected to your organization. Once you’ve recruited peer-to-peer fundraisers, equip them with all the tools and best practices they’ll need to hit the ground running.

To smoothly manage your peer-to-peer fundraising and make it simple for supporters to get involved, look for a fundraising platform that offers these key capabilities:

  • Website builder: Easily create a visually appealing and user-friendly campaign page that inspires donations.
  • Personalized peer-to-peer fundraising pages: Allow supporters to generate their individual fundraising pages and add personal touches like pictures and the story behind why they’re supporting your mission.
  • Embedded donation forms: Rather than directing donors to another giving page and potentially losing them in the process, embed a donation form right into your campaign page and your supporters’ fundraising pages.
  • Automated emails: Send off highly engaging emails that motivate your peer-to-peer volunteers and prompt giving among your supporters. Acknowledge important milestones, like hitting the halfway point on their personal goals, to support your recognition efforts.
  • Text engagement: Reach your team of volunteers more directly and create segments so you can send donation requests to all types of donors.
  • Social media integrations: Share your fundraising pages widely on social media to amplify your reach.
  • Digital advocacy tools: Spread petitions, raise awareness of the problem your nonprofit seeks to address, and effectively boost revenue with built-in advocacy features.

A fundraising application with a seamless CRM integration like Salesforce will also enable you to track supporters’ peer-to-peer activity. For instance, if supporters haven’t had any activity on their peer-to-peer campaigns in a month, your nonprofit should be able to send an automated email series to reengage peer-to-peer fundraisers in the action.

Backed by a Salesforce donation application, you’ll be in great shape to inspire deeper relationships, grow your donor networks, and set up a predictable donation pipeline.

Express donor appreciation

Donor appreciation helps supporters feel valued and recognized by your organization. As soon as supporters give, send them an automated thank-you note that explains the impact of their gift. Be sure to include a personalized greeting and offer opportunities for your donors to engage more deeply with your mission, such as volunteering at your next event.

Along with sending a thank-you note, you should practice donor appreciation in a variety of ways to strengthen your supporter relationships. For example, you might:


This chart depicts six ways that you can show appreciation to your donors, repeated below.

  • Create a donor recognition wall
  • Spotlight supporters in your email newsletter
  • Offer branded gifts
  • Shout-out supporters on social media
  • Send customized eCards on birthdays
  • Host a donor appreciation event, such as a luncheon

Donors might like to be thanked in different ways, so consider surveying your supporters to learn their preferences. For instance, some supporters might prefer a public shoutout, while others would rather be thanked in private. A strong donor retention strategy is rooted in consistent and meaningful donor appreciation, so be sure to constantly highlight your gratitude for donors’ support.

Wrapping Up

With a high donor retention rate, your nonprofit will have a reliable pipeline of donors who are eager to champion your cause and push forward your goals year-round. To achieve this, leverage a fundraising solution with powerful tools to automate donation requests, streamline the peer-to-peer fundraising process, and support your overarching strategic plan.

Picture this: you’re a frequent nonprofit supporter who found a new organization that aligns with your values and you want to donate. You visit its website, only to be met by a barrage of poorly organized information and landing page links crammed onto one page. You get frustrated trying to find what you’re looking for, so you click off the website and find another nonprofit to support instead.

Fortunately, your nonprofit can easily avoid this outcome and secure support by prioritizing web design best practices when creating landing pages. Use these tips to optimize your landing pages for online fundraising and user experience:

As we explore these essentials, consider your nonprofit’s current web design approach and digital strategy, as well as your bandwidth for implementing these improvements. Let’s dive in! 

1. Tell a dynamic story

Telling your organization’s story compellingly and emotionally can seem difficult through a screen. However, by leveraging online tools, you can actually tell your story more vividly than you can from just a face-to-face interaction. 

Evaluate how you’re currently telling your story on your “About Us” page, then try these strategies to add dimension:

  • Incorporate photos and videos. A picture really is worth a thousand words if you use branded multimedia elements to tell your nonprofit’s story. For example, let’s say you represent a food kitchen. Instead of writing a long paragraph explaining your mission of providing meals to hungry families, include a video of one of your beneficiaries describing what life is like in a food desert. 
  • Use interactive graphics. Clarify and highlight key events in your history with interactive graphics, such as timelines and maps. Continuing with the food kitchen example, you could highlight the different communities you’ve been able to serve and how your influence has grown over time.
  • Embed a real-time impact tracker and calendar. Remember that your story is still unfolding, and you can convince potential donors to be a part of it by keeping them updated on your mission’s progress. For instance, you could showcase the number of meals your food kitchen is currently serving and have the tracker automatically update every day or week. Or, you could embed your event calendar into the page so audience members can see that you’re ramping up volunteer opportunities, for example, which is a sign of growth. 

Whichever strategies you choose to tell your story on your website, ensure that your nonprofit’s branding stays consistent so your audience can form a unique connection with you. This includes visual elements, like your logo, and abstract elements, like your tone of voice. Use this sample brand guide for a fictional nonprofit from Fifty & Fifty’s guide to nonprofit branding to inspire your own branding journey:

A sample brand guide that includes these sections: color palette, logos, mission statement, typography, and tone of voice

2. Use a CMS made for nonprofits

As a nonprofit professional, you’re likely more focused on your mission than on learning the ins and outs of web design. That’s why it’s so important to find a content management system (CMS) or web builder that’s custom-built for nonprofits like yours. 

There are several options available, but Nonprofits Source’s guide to web design suggests looking for a solution with these top features:

  • Intuitive interface. Your landing page builder should be accessible to everyone on your team, even those with limited technical expertise. Some user-friendly features to look for include drag-and-drop editors and customizable templates that simplify the page design and layout experience.
  • Integration with other digital tools. Whether it’s a payment processor, a digital marketing plugin, or an event registration system, your CMS should be able to integrate with your other software solutions to provide a streamlined experience for both admins and site visitors. 
  • Brand customization. As previously mentioned, your brand is everything when cultivating a community of supporters. Ensure that your CMS can implement your nonprofit’s logo, color scheme, and other visual assets so you can claim your landing pages as your own. 
  • Accessibility tools. Make your landing pages accessible to anyone who comes across your nonprofit’s website for maximum exposure. Your CMS should be able to add alt text to images, offer keyboard navigation, and support screen readers. This ensures that people of all backgrounds and abilities can navigate and make use of your website pages.
  • Search engine optimization (SEO) features. Publishing your landing pages is just the first step to securing supporters online. SEO can help you reach people who are more likely to convert (your target audience) by incorporating keywords that are relevant to your cause. Then, search engines will serve your landing pages to users looking for similar information. Web builders that come with SEO tools built-in are ideal for accessing your target audience.  

Choosing a CMS is an important decision, so ensure that you lay out your needs ahead of time, research your options carefully, and leverage free trials and consultations with providers so you find the best fit. 

3. Establish trust with the audience 

Just as with other forms of nonprofit marketing, it’s crucial to leverage your landing pages to build trust with potential supporters. To bolster your brand’s credibility with your landing pages, you might:

  • Include impact metrics. Ultimately, your donors need to know that your nonprofit will use their gifts to make a real difference. Convince them of your skills by highlighting impressive impact metrics. For example, you could embed calls-to-action that prompt site visitors to read your annual report with eye-catching statistics. Emphasizing your impact metrics across all landing pages establishes a trusting and transparent relationship with site visitors.
  • Use social proof. Your site’s visitors will be more likely to trust your organization if people they care about or even relate to endorse you. You can leverage this phenomenon (known as social proof) by integrating positive testimonials from donors, beneficiaries, and other stakeholders. You could also shout out inspiring supporters on social media and integrate the post into your landing pages with plugins.

As you design your landing pages, leverage any opportunity to establish your positive reputation. After all, landing pages are highly visible, making them a great addition to your nonprofit marketing plan

Your nonprofit’s landing pages (especially your donation page) are critical parts of your fundraising and donor cultivation strategies. By carefully designing and leveraging their unique qualities, you can transform casual site visitors into passionate supporters. 

Picture this: you’ve just hosted a successful cookie dough fundraiser. Throughout the campaign, you sold delicious treats and watched families come together to bake cookies in support of your cause.

When the campaign ends, you wonder how you can keep the momentum and magic of your product fundraiser alive once the campaign is over. With proper follow-up and donor stewardship, however, you can sustain the relationships you’ve created and encourage long-lasting support.

Whether you’ve hosted tons of fundraisers or just wrapped up your first-ever campaign, these five tips will help you conclude your product fundraiser on a high note and leverage the campaign end as an opportunity to grow your donor relationships.

This image shows five tips for following up with donors after a product fundraiser, as outlined in the text below.

1. Thank donors for their generosity.

The best place to start with fundraiser follow-up is by sending a simple thank-you. Show donors that you recognize their contributions and appreciate their participation in the campaign.

To ensure your thank-you note is complete, eCardWidget recommends including the following elements:

  • A personalized greeting
  • A statement of your appreciation
  • Your nonprofit’s plans for using the donation
  • A short testimonial or story
  • Additional engagement opportunities
  • A closing and final thank-you
  • Signature and contact information

Get creative with your thank-you notes by adding images or sending eCards. That way, your appreciation efforts will be more interactive and exciting for recipients. Just make sure to send your thank-you notes as soon as possible after the campaign ends—preferably within 48 hours—while your nonprofit is still fresh in donors’ minds.

2. Personalize your outreach.

Add a personal touch to your fundraiser follow-up by acknowledging donors’ individuality. Address donors by name and reach out using their preferred communication method.

You can also personalize your outreach to your organization’s mission and goals to make your communications stand out. For instance, let’s say your cheerleading team hosted a product fundraiser to raise money for new uniforms and competition fees.

Instead of sending a generic follow-up email, you can include pictures of team members dressed in their new uniforms at your latest competition to show donors what their funds went toward. Additionally, you might interview one of your team members about what donors’ support means to them and include that testimonial in your follow-up to show donors how much their contributions make a difference to individual team members.

3. Invite donors to get more involved.

Donors have more to offer beyond their monetary contributions. Welcome them to your nonprofit’s community by encouraging them to get involved in other ways.

For example, you may invite donors to your nonprofit’s annual gala. Give them the option of attending the event, helping to secure sponsors, or volunteering to set up beforehand and clean up afterward. That way, they can expand their involvement in your organization in the way that most appeals to them.

4. Update your donor database.

Throughout your fundraiser, you likely collected lots of important information about your donors, especially those who are brand new to your nonprofit. To stay in touch with these supporters, you’ll need to store their contact information in your constituent relationship management platform (CRM).

As you create new donor profiles, consider adding the following data points to steward these new donor relationships:

  • Names
  • Mailing addresses
  • Email addresses
  • Phone numbers
  • Preferred communication channels

For existing records, add information about donors’ product fundraiser involvement and anything else you learn about them. Perhaps one donor engaged with your social media post about the fundraiser and participated shortly after. This piece of information would be useful to note because you can target this supporter using social media during future campaigns for the best results.

5. Collect feedback.

Hearing your donors’ thoughts about your product fundraiser can improve your approach in the future. For example, you may ask for feedback on the products you sell. ABC Fundraising recommends hosting a popcorn fundraiser since it has high earning potential and caters to a wide audience. You may check to see if donors would be interested in this type of fundraiser or inquire about which popcorn flavors they like best.

In addition to asking about the products themselves, you can also collect feedback on the logistics of your fundraiser by asking questions such as:

  • How did you hear about our product fundraiser?
  • What did you enjoy about the fundraiser?
  • Is there anything we could improve for next time?
  • How does this fundraiser compare to others we’ve hosted in the past?
  • Would you be interested in participating in this type of fundraiser again?

These types of open-ended questions allow donors to elaborate on their answers and provide you with rich, detailed feedback. Make sure to set aside time for your team to comb through the responses and note any helpful insights.

While the main purpose of your product fundraiser is to raise funds for your cause, it’s also a great opportunity to build upon your connections with donors. When you continue communicating with donors after the final transaction has been made, you show that you care about your donors beyond their monetary contributions and want to create mutually beneficial relationships with them.

Engaged supporters are key to your nonprofit’s success. For your organization to retain a strong base of support, you need a consistent strategy for communicating with donors and cultivating relationships throughout the year. However, managing all of these crucial relationships can be a challenge.

That’s where your nonprofit’s CRM, or constituent relationship management software, comes in. This platform houses all of your supporter data and comes equipped with other valuable features you can leverage to boost supporter engagement. But to access these benefits, you have to know how to use your CRM effectively. We’ll explore the following best practices that can help you leverage yours:

  1. Analyze CRM Data to Learn About Your Supporters
  2. Create Segments to Personalize Outreach
  3. Leverage Automation Features
  4. Build Out Your Technology Stack

Whether your nonprofit uses a highly customizable platform like Salesforce for Nonprofits or a more basic donor database, you can use these tips to maximize your CRM’s unique potential to engage supporters. Let’s dive in!

1. Analyze CRM Data to Learn About Your Supporters

One of the major benefits of housing all your supporter data in one place is that it makes it easy to see overarching trends in your donor base. By compiling data on individual supporters in donor profiles and identifying patterns in your data, you can learn key insights that help you determine the best ways to engage them.

Specifically, your CRM helps you learn about your supporters’:

  • Giving habits and preferences. Knowing how individual donors prefer to give helps you tailor fundraising appeals and increases the chances they’ll engage with your requests. Plus, discovering wider giving trends—such as peak donation periods—can inform the structure and timing of future fundraising campaigns. 
  • Charitable interests. Everyone supports your nonprofit for different reasons. By analyzing giving data and looking into supporters’ involvement history, you can find out which aspects of your mission certain donors engage with most. For example, you might find that one supporter only volunteers to help with food pantries. To better engage them, send them information about an upcoming food insecurity campaign. 
  • Preferred type of involvement. Learning which supporters prefer to attend events, volunteer, or participate in advocacy helps you determine the most relevant types of involvement to promote to them. If you go deeper into these insights, you might even discover ways to improve your offerings altogether.

With this data, you can create tailored stewardship strategies that are designed to engage your most important supporters. As you learn more about each individual, make sure to record the information in your CRM to tailor your strategies even further in the future.

2. Create Segments to Personalize Outreach

Personalizing your communications with supporters is vital for maintaining high levels of donor retention. To convince them to stick around and continue engaging with your organization, your supporters need to know that you’re paying attention and value them as individuals.

Fortunately, your CRM goes beyond helping you learn about your supporters through data—it also allows you to segment supporters based on shared characteristics like giving preferences, involvement types, and more. Create broad groups of donors along with highly specific segments, then use them to enhance the personalization of your messages.

For example, you might create a broad segment of all supporters who have volunteered in the past. From there, you could group those who volunteered at least 10 hours this year and those who volunteered over 20 hours together. To engage the volunteers in both of these segments, you craft two different volunteer thank-you messages that recognize each individual’s contributions. You also send each volunteer in the second group a small gift during the holidays.

3. Leverage Automation Features

Your CRM likely comes equipped with a variety of automation features to make your staff’s lives easier. These tools save your staff time, cut down on manual data entry, and mitigate data loss—but you can also leverage them to engage supporters. Often, these features allow you to:

  • Auto-fill donor profiles with information from your online giving page when a supporter donates.
  • Automatically send donation receipts, thank-you emails, or reminder texts when supporters take specific actions.
  • Fill in email templates with personal details from your donor profiles, such as supporter names and gift sizes.

Marketing automation tools within your CRM can be especially useful for fostering supporter relationships. According to Redpath Consulting Group, these tools seamlessly pull data from your CRM into automatically tailored donor communications, handling personalization and other baseline stewardship strategies for you. Some tools even allow you to create complex automations that use branched logic to increase personalization.

For instance, you might create an automated email stream that sends supporters a feedback survey after they attend an event. After the initial email, the email stream might branch in two directions: supporters who fill out the survey receive a personalized thank-you email, while those who don’t fill out the survey receive a few reminder emails spaced out over a week.

4. Build Out Your Technology Stack

Finally, don’t limit yourself to the features that come with your base CRM. Many CRMs have add-ons available to expand your technology’s capabilities and meet any additional needs you may have.

For example, if you use Salesforce, you can browse hundreds of native and third-party apps for nonprofits and choose the ones that best fit your technology needs. Double the Donation’s list of the best Salesforce apps includes several types of apps that are designed to help you engage supporters, such as:

  • Matching gift software. Integrating a matching gift tool with your CRM helps you find out which of your donors are eligible for a corporate match and automatically lets them know, greatly increasing your fundraising potential while adding another layer of supporter engagement. 
  • Event management apps. If your nonprofit hosts a lot of fundraising events, you can simplify event planning and management by integrating virtual event tools with your CRM. These tools can help you create events that resonate with your audience and yield a better turnout.
  • Nonprofit marketing tools. Need to refresh your donor communication strategies? Expand your marketing automation capabilities, manage complex promotional campaigns, or tap into a new marketing channel with these apps.

If you’re not sure where to start, a nonprofit technology consultant can help you find the best solutions and even implement them for you. Look for qualified experts with nonprofit experience who will evaluate your existing technology and work by your side to determine the best path forward. Be sure to let potential consultants know that your goal is to better engage supporters with your CRM’s help.

As you try out these strategies, keep track of your results and don’t be afraid to pivot your approach when necessary. With your CRM as your organization’s technological foundation, you’ll be on your way to creating a stronger community of supporters who feel personally connected to your nonprofit.

Your Catholic diocese’s annual appeal offers a great chance for you to connect with your parishioners during the Easter season as you invite them to contribute to the growth of the church and the service of their fellow man.

So, when it comes time to don your fundraising hat, it’s important to remember to not get too caught up in the dollars and cents. Instead, focus on building genuine relationships with your parishioners and teaching the principles of generosity and sacrifice. This will help secure their continued engagement and support in the long run.

In this quick guide, we’ll cover four tips for connecting with your donors during annual appeal season. As you explore these tips, consider what you know about your own parishioners and how you can tailor your appeal messaging and fundraising approach to their needs. Let’s begin.

1. Craft messages that resonate with your donors.

Thoroughly prepare for your annual appeal by examining the results of past annual appeals. What worked? What could you have done differently to get better results?

One common focus area for improving Diocesan annual appeals is the messaging around your campaign. It’s important to craft appeal messages that will resonate with your church donors.

Your messaging should be strongly connected to the core pillars of Lent—prayer, fasting, and almsgiving. According to Averill Solutions, it should be clear to your parishioners that “your annual appeal is associated with the overarching principle of sacrifice and spiritual refinement that can bring your parishioners closer to God.” Messaging that reinforces these ideas will help parishioners recognize donating as an act of giving something up to benefit the greater good.

Additionally, your appeals should be highly personal. This will help each parishioner feel seen and valued as an individual instead of making them feel like a walking ATM. Use the following best practices to personalize your appeals:

  • Lean on the records you have for each parishioner to access their contact information, church attendance details, and giving history.
  • Segment your parishioners into groups based on shared characteristics (such as age or preferred communication method) and tailor your appeals to those groups.
  • Share compelling stories to demonstrate the need for participation in the appeal.
  • Use parishioners’ names in your messages instead of generic greetings.

While most of these best practices apply to written messages, don’t overlook the importance of in-person interactions. Whether you’re chatting with a parishioner after Mass or making a visit to their home, you have the opportunity to communicate that your diocese cares about them as an individual and appreciates any way they can give to the annual appeal.

2. Offer multiple ways to give.

Just as each parishioner’s Lenten sacrifices are unique, so too are their approaches to giving to your annual appeal. Anticipate your parishioners’ giving needs by offering multiple ways to contribute. For instance, you could:

  • Provide a variety of donation tools. Make the giving process simple and accommodate a variety of giving methods by providing many different donation platforms, like text-to-give tools, a donation form on your website, gift envelopes, and mail-in forms.
  • Design opportunities for young parishioners to get involved. Empower entire families to give to your annual appeal by creating child-friendly opportunities. For example, Double the Donation recommends hosting a product fundraiser like a candy bar sale, which is a fun and easy way for your youngest parishioners to give back.
  • Communicate that non-monetary contributions are valuable, too. Some parishioners may not be in a position to give a monetary donation, or they may have items, talents, or services to contribute. For instance, someone might give office supplies that your diocese can use in its elementary schools. Another might donate their time and talents to create an auction catalog for your upcoming fundraising event.

Stay open-minded about the different ways in which your parishioners can give and what a successful annual appeal looks like. When your parishioners feel like their contributions are valued no matter what they look like, they’ll feel more included in the church community and be more inclined to continue to give down the road.

3. Prioritize transparency.

Share with your parishioners what their past annual appeal donations have been used for and how you plan to use the funds you raise this year. Being transparent about how your diocese intends to use their contributions will instill more trust in your diocese and the church in general, leading to greater engagement and more contributions.

When sharing how donations will be used, be specific. This will help you appeal to different individuals’ interests and charitable priorities. For example, say you share that you’re going to use some annual appeal funds to launch a new religious education and engagement program for the children in your community. Parents, teachers, and other individuals invested in children’s spiritual development may then be inclined to give (or give more!) to your annual appeal.

4. Continue to cultivate generosity after your appeal ends.

The annual appeal season shouldn’t be the only time of year when your parishioners learn about the principles of sacrifice, generosity, and consecration. In fact, if you’re not teaching these principles (and living them) year-round, your annual appeal can ring hollow.

Here are some best practices your church can use to continually cultivate generosity among your parishioners:

  • Teach generosity. Actively seek out opportunities to share messages, scriptures, and stories related to generosity. This will help establish it as an important part of being a believer.
  • Practice what you preach. Lead by example to serve and give to your parishioners, whether you’re providing spiritual counsel or volunteering with community organizations.
  • Set up regular opportunities to serve. Make it clear to your parishioners that monetary giving isn’t the only way to give back. Set up service projects and volunteer days that encourage them to put their faith into action.

Ensuring that your parishioners are spiritually fed in this area will not only inspire them to give to your annual appeal but will also help them become more refined, selfless, and Christlike individuals.

Your annual appeal is about more than just meeting a fundraising goal—it’s also about connecting with your parishioners. To take your appeal to the next level, consider hiring a Catholic fundraising consultant. These experts understand the nuances of faith-based fundraising and can help you meet your goals and influence parishioners for good.

Salesforce is one of the top CRM providers for businesses, associations, and nonprofits. As a nonprofit professional, you may be familiar with Salesforce’s nonprofit solution Nonprofit Success Pack (NPSP), built on top of its core CRM as a comprehensive, user-friendly fundraising tool and CRM.

Thousands of organizations have found success with NPSP over the years, so much so that Salesforce decided to transition its nonprofit-specific technology to a more robust offering in Nonprofit Cloud. Nonprofit Cloud boasts more features, a new data model, and a stable infrastructure within Salesforce. However, Salesforce plans to continue supporting NPSP, leaving nonprofits to question if switching to Nonprofit Cloud is right for their organization.

In this guide, we’ll explore the basics of Nonprofit Cloud and why it might be best for your organization to implement this new tool. Let’s start by covering what Nonprofit Cloud is and what it means for nonprofits using NPSP.

What is Salesforce Nonprofit Cloud?

As Fíonta’s guide to the Salesforce nonprofit family explains, Salesforce Nonprofit Cloud is an expansion of the existing package of nonprofit technology. Nonprofit Cloud is meant to be a one-stop-shop for nonprofit organizations, offering technology to assist with case and program management. Fundraising features will be added as soon as Winter 2023.

Why Use or Switch to Nonprofit Cloud?

1. It is a core product on the Salesforce platform.

NPSP is essentially a set of apps installed on the Salesforce platform, often called a managed package. While nonprofits using NPSP were able to take advantage of new releases from Salesforce, managed packages are not considered core products and have more difficulty smoothly connecting with other Salesforce tools.

Salesforce’s core products are considered foundational to the platform, whereas managed packages function as extensions of the core product, often developed by a third party or Salesforce partner. While both can be effective tools for nonprofits, here are some considerations to keep in mind about core products like Nonprofit Cloud:

  • It will receive investments from Salesforce. As a core product, Salesforce will invest more heavily in Nonprofit Cloud in the future. Nonprofits using Nonprofit Cloud can count on continued updates and use it alongside other Salesforce offerings outside of the NPSP data model.
  • It is one of the Salesforce Industry Clouds. Salesforce offers collections of cloud-based tools designed specifically for different industries, such as the Financial Services Cloud. Nonprofits in industries that require precise reporting and compliance features, like healthcare organizations, can easily connect with data stored in Nonprofit Cloud to other relevant Industry Clouds.
  • It is built on the Industry Data Model. The Industry Data Model is the model used by all of the Salesforce Industry Cloud Solutions. This means that going forward, Nonprofit Cloud users can seamlessly access and implement tools from other industry clouds. For example, your nonprofit might leverage tools from the Financial Services cloud for tasks like donor management, data analytics, wealth screening, and financial tracking.

Overall, this means that it will be possible for nonprofits to use more of Salesforce’s offerings. However, migrating to the new data model can be time- and labor-intensive. For advice on how to navigate this change and prepare your data for the transition, consider working with an industry expert such as a Salesforce partner.

2. It offers access to more tools.

Because of its Industry Cloud status, Nonprofit Cloud can provide your nonprofit with more tools through the Common Features available for use in multiple Industry Clouds.

Some new offerings your nonprofit could take advantage of with Nonprofit Cloud include:

  • OmniStudio. Using OmniStudio, your nonprofit can develop positive, guided user experiences. For example, you might use this feature to guide supporters through your organization’s volunteer onboarding process, improving your stewardship efforts. OmniStudio does not rely on custom code but instead offers drag-and-drop configuration capabilities so you can set up these guided experiences in just a few clicks. For NPSP users, this is somewhat similar to Flow or Apex.
  • Actionable Relationship Center (ARC). This tool is similar to the NPSP’s Relationship Viewer, but it offers a more comprehensive and easy-to-visualize way to view donor relationships. If your nonprofit uses Experience Cloud, you can further customize it with ARC. For example, you might allow partner organizations to view ARC relationship graphs to understand how they’re connecting with your supporters.
  • Identity Verification. This feature offers an easy way for your nonprofit to validate an individual’s identity before allowing them to access certain pages of your website or disclosing sensitive information. This is important for staff members, volunteers, and program participants who may access or be told sensitive data.

Remember that no matter which of these features your nonprofit may need to use, they will integrate seamlessly with the other features included in Nonprofit Cloud.

3. It supports long-term scalability.

Nonprofit Cloud is designed to accommodate your nonprofit’s growing and changing needs, helping you better manage projects, oversee staff and operations, and obtain sustainable funding.

Additionally, its data analysis and reporting tools, like Einstein Analytics, are built to support growing organizations with large volumes of data. For example, when creating your annual report, you follow best practices such as those outlined in Double the Donation’s guide to annual reports that advise you to use concrete data and statistics. Because you use Nonprofit Cloud, you quickly and easily organize your data and generate custom reports that reveal the exact statistics needed for the report.

To weigh the pros and cons of switching to Nonprofit Cloud, consider working with a managed services partner who can provide their expertise, assist you in implementing new technology, and optimize the solutions and apps in your toolkit.