What is the Microsoft Ad Grant? What Nonprofits Should Know When you go to a theater, you naturally pay attention to center stage. In fact, theaters are structured so that center stage can be viewed from almost every seat. The lead actors and actresses are rarely far from this specific location. Believe it or not, […]
What’s the first thing you think of when you hear “the golden arches?” Whatever image your brain conjures, one thing’s certain: you associate McDonald’s with this phrase. This nickname stems from the chain’s iconic logo, one of the most recognizable in the world. Logos have the potential to associate favorable qualities with your brands, such […]
Consider this question: Would you want to participate in your organization’s volunteer opportunities? Take a moment to think about it, and be honest with yourself. If the answer is yes, you’re probably doing a great job of making your volunteer opportunities enticing and engaging. But if the answer is no, you likely have some work […]
Peer-to-peer fundraising can sometimes seem like a daunting venture. With this strategy, your success or your failure rests in your supporters’ hands. You’re relying on your supporters to champion and fundraise for your cause as proxies for your organization. When you have invested supporters, peer-to-peer fundraising allows you to expand your reach and engage new, […]
Is your nonprofit making the most of its fundraising opportunities? With employer appends, you can use donor data to improve fundraising efforts. Employer appends use donor data to give nonprofits information about their donors’ employers. This includes information about matching gift programs, a corporate social responsibility program that allows your donors to double gifts at […]
Technology is more important than ever before, especially in the realm of nonprofit fundraising. With a majority of business conducted online, it is vital your nonprofit establish a strong digital presence to stay competitive in the fundraising space. However, this does not mean simply creating a website— your web presence must be well-known as a […]
Corporate philanthropy is a great opportunity for nonprofits seeking additional sources of revenue. In particular, matching gift programs are one of the best forms of employee giving your nonprofit can leverage. It’s estimated that $2-3 billion is donated annually through these initiatives, making them valuable options for nonprofits of all sizes. To educate you further on how matching gift programs can […]
Fundraising letters are the backbone of any nonprofit’s direct mail fundraising strategy. Having the most effective fundraising letter possible maximizes the impact of your organization’s marketing spend and helps drive the most donations to ensure you can do what you do best—serve your cause. To help you make the most out of your fundraising letters, […]
FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.