Your Catholic diocese’s annual appeal offers a great chance for you to connect with your parishioners during the Easter season as you invite them to contribute to the growth of the church and the service of their fellow man.

So, when it comes time to don your fundraising hat, it’s important to remember to not get too caught up in the dollars and cents. Instead, focus on building genuine relationships with your parishioners and teaching the principles of generosity and sacrifice. This will help secure their continued engagement and support in the long run.

In this quick guide, we’ll cover four tips for connecting with your donors during annual appeal season. As you explore these tips, consider what you know about your own parishioners and how you can tailor your appeal messaging and fundraising approach to their needs. Let’s begin.

1. Craft messages that resonate with your donors.

Thoroughly prepare for your annual appeal by examining the results of past annual appeals. What worked? What could you have done differently to get better results?

One common focus area for improving Diocesan annual appeals is the messaging around your campaign. It’s important to craft appeal messages that will resonate with your church donors.

Your messaging should be strongly connected to the core pillars of Lent—prayer, fasting, and almsgiving. According to Averill Solutions, it should be clear to your parishioners that “your annual appeal is associated with the overarching principle of sacrifice and spiritual refinement that can bring your parishioners closer to God.” Messaging that reinforces these ideas will help parishioners recognize donating as an act of giving something up to benefit the greater good.

Additionally, your appeals should be highly personal. This will help each parishioner feel seen and valued as an individual instead of making them feel like a walking ATM. Use the following best practices to personalize your appeals:

  • Lean on the records you have for each parishioner to access their contact information, church attendance details, and giving history.
  • Segment your parishioners into groups based on shared characteristics (such as age or preferred communication method) and tailor your appeals to those groups.
  • Share compelling stories to demonstrate the need for participation in the appeal.
  • Use parishioners’ names in your messages instead of generic greetings.

While most of these best practices apply to written messages, don’t overlook the importance of in-person interactions. Whether you’re chatting with a parishioner after Mass or making a visit to their home, you have the opportunity to communicate that your diocese cares about them as an individual and appreciates any way they can give to the annual appeal.

2. Offer multiple ways to give.

Just as each parishioner’s Lenten sacrifices are unique, so too are their approaches to giving to your annual appeal. Anticipate your parishioners’ giving needs by offering multiple ways to contribute. For instance, you could:

  • Provide a variety of donation tools. Make the giving process simple and accommodate a variety of giving methods by providing many different donation platforms, like text-to-give tools, a donation form on your website, gift envelopes, and mail-in forms.
  • Design opportunities for young parishioners to get involved. Empower entire families to give to your annual appeal by creating child-friendly opportunities. For example, Double the Donation recommends hosting a product fundraiser like a candy bar sale, which is a fun and easy way for your youngest parishioners to give back.
  • Communicate that non-monetary contributions are valuable, too. Some parishioners may not be in a position to give a monetary donation, or they may have items, talents, or services to contribute. For instance, someone might give office supplies that your diocese can use in its elementary schools. Another might donate their time and talents to create an auction catalog for your upcoming fundraising event.

Stay open-minded about the different ways in which your parishioners can give and what a successful annual appeal looks like. When your parishioners feel like their contributions are valued no matter what they look like, they’ll feel more included in the church community and be more inclined to continue to give down the road.

3. Prioritize transparency.

Share with your parishioners what their past annual appeal donations have been used for and how you plan to use the funds you raise this year. Being transparent about how your diocese intends to use their contributions will instill more trust in your diocese and the church in general, leading to greater engagement and more contributions.

When sharing how donations will be used, be specific. This will help you appeal to different individuals’ interests and charitable priorities. For example, say you share that you’re going to use some annual appeal funds to launch a new religious education and engagement program for the children in your community. Parents, teachers, and other individuals invested in children’s spiritual development may then be inclined to give (or give more!) to your annual appeal.

4. Continue to cultivate generosity after your appeal ends.

The annual appeal season shouldn’t be the only time of year when your parishioners learn about the principles of sacrifice, generosity, and consecration. In fact, if you’re not teaching these principles (and living them) year-round, your annual appeal can ring hollow.

Here are some best practices your church can use to continually cultivate generosity among your parishioners:

  • Teach generosity. Actively seek out opportunities to share messages, scriptures, and stories related to generosity. This will help establish it as an important part of being a believer.
  • Practice what you preach. Lead by example to serve and give to your parishioners, whether you’re providing spiritual counsel or volunteering with community organizations.
  • Set up regular opportunities to serve. Make it clear to your parishioners that monetary giving isn’t the only way to give back. Set up service projects and volunteer days that encourage them to put their faith into action.

Ensuring that your parishioners are spiritually fed in this area will not only inspire them to give to your annual appeal but will also help them become more refined, selfless, and Christlike individuals.


Your annual appeal is about more than just meeting a fundraising goal—it’s also about connecting with your parishioners. To take your appeal to the next level, consider hiring a Catholic fundraising consultant. These experts understand the nuances of faith-based fundraising and can help you meet your goals and influence parishioners for good.

Salesforce is one of the top CRM providers for businesses, associations, and nonprofits. As a nonprofit professional, you may be familiar with Salesforce’s nonprofit solution Nonprofit Success Pack (NPSP), built on top of its core CRM as a comprehensive, user-friendly fundraising tool and CRM.

Thousands of organizations have found success with NPSP over the years, so much so that Salesforce decided to transition its nonprofit-specific technology to a more robust offering in Nonprofit Cloud. Nonprofit Cloud boasts more features, a new data model, and a stable infrastructure within Salesforce. However, Salesforce plans to continue supporting NPSP, leaving nonprofits to question if switching to Nonprofit Cloud is right for their organization.

In this guide, we’ll explore the basics of Nonprofit Cloud and why it might be best for your organization to implement this new tool. Let’s start by covering what Nonprofit Cloud is and what it means for nonprofits using NPSP.

What is Salesforce Nonprofit Cloud?

As Fíonta’s guide to the Salesforce nonprofit family explains, Salesforce Nonprofit Cloud is an expansion of the existing package of nonprofit technology. Nonprofit Cloud is meant to be a one-stop-shop for nonprofit organizations, offering technology to assist with case and program management. Fundraising features will be added as soon as Winter 2023.

Why Use or Switch to Nonprofit Cloud?

1. It is a core product on the Salesforce platform.

NPSP is essentially a set of apps installed on the Salesforce platform, often called a managed package. While nonprofits using NPSP were able to take advantage of new releases from Salesforce, managed packages are not considered core products and have more difficulty smoothly connecting with other Salesforce tools.

Salesforce’s core products are considered foundational to the platform, whereas managed packages function as extensions of the core product, often developed by a third party or Salesforce partner. While both can be effective tools for nonprofits, here are some considerations to keep in mind about core products like Nonprofit Cloud:

  • It will receive investments from Salesforce. As a core product, Salesforce will invest more heavily in Nonprofit Cloud in the future. Nonprofits using Nonprofit Cloud can count on continued updates and use it alongside other Salesforce offerings outside of the NPSP data model.
  • It is one of the Salesforce Industry Clouds. Salesforce offers collections of cloud-based tools designed specifically for different industries, such as the Financial Services Cloud. Nonprofits in industries that require precise reporting and compliance features, like healthcare organizations, can easily connect with data stored in Nonprofit Cloud to other relevant Industry Clouds.
  • It is built on the Industry Data Model. The Industry Data Model is the model used by all of the Salesforce Industry Cloud Solutions. This means that going forward, Nonprofit Cloud users can seamlessly access and implement tools from other industry clouds. For example, your nonprofit might leverage tools from the Financial Services cloud for tasks like donor management, data analytics, wealth screening, and financial tracking.

Overall, this means that it will be possible for nonprofits to use more of Salesforce’s offerings. However, migrating to the new data model can be time- and labor-intensive. For advice on how to navigate this change and prepare your data for the transition, consider working with an industry expert such as a Salesforce partner.

2. It offers access to more tools.

Because of its Industry Cloud status, Nonprofit Cloud can provide your nonprofit with more tools through the Common Features available for use in multiple Industry Clouds.

Some new offerings your nonprofit could take advantage of with Nonprofit Cloud include:

  • OmniStudio. Using OmniStudio, your nonprofit can develop positive, guided user experiences. For example, you might use this feature to guide supporters through your organization’s volunteer onboarding process, improving your stewardship efforts. OmniStudio does not rely on custom code but instead offers drag-and-drop configuration capabilities so you can set up these guided experiences in just a few clicks. For NPSP users, this is somewhat similar to Flow or Apex.
  • Actionable Relationship Center (ARC). This tool is similar to the NPSP’s Relationship Viewer, but it offers a more comprehensive and easy-to-visualize way to view donor relationships. If your nonprofit uses Experience Cloud, you can further customize it with ARC. For example, you might allow partner organizations to view ARC relationship graphs to understand how they’re connecting with your supporters.
  • Identity Verification. This feature offers an easy way for your nonprofit to validate an individual’s identity before allowing them to access certain pages of your website or disclosing sensitive information. This is important for staff members, volunteers, and program participants who may access or be told sensitive data.

Remember that no matter which of these features your nonprofit may need to use, they will integrate seamlessly with the other features included in Nonprofit Cloud.

3. It supports long-term scalability.

Nonprofit Cloud is designed to accommodate your nonprofit’s growing and changing needs, helping you better manage projects, oversee staff and operations, and obtain sustainable funding.

Additionally, its data analysis and reporting tools, like Einstein Analytics, are built to support growing organizations with large volumes of data. For example, when creating your annual report, you follow best practices such as those outlined in Double the Donation’s guide to annual reports that advise you to use concrete data and statistics. Because you use Nonprofit Cloud, you quickly and easily organize your data and generate custom reports that reveal the exact statistics needed for the report.


To weigh the pros and cons of switching to Nonprofit Cloud, consider working with a managed services partner who can provide their expertise, assist you in implementing new technology, and optimize the solutions and apps in your toolkit.

Every nonprofit dreams of having sustainable sources of funding that fully fuel every part of its operations. However, this isn’t the reality for many organizations. The National Council of Nonprofits indicates that a minority of nonprofit organizations are able to set aside the recommended six months of cash reserves (or “rainy day fund”). Many nonprofits have less than three months in these reserves.

To overcome these odds, your nonprofit needs to meet donors where they already are—meaning that you need to take your fundraising efforts to the communication channels they spend the most time on. Using more traditional approaches like direct mail is still effective and generates significant amounts of revenue for nonprofits each year. But, it could be time to modernize your efforts to push your campaigns to the next level by implementing mobile fundraising.

Let’s get started by covering the basics of this strategy.

What is mobile fundraising?

Mobile fundraising is a technique that allows donors to give to your nonprofit via a mobile device like a smartphone or tablet. Mobile giving can serve as a standalone campaign or as a piece of a larger fundraising initiative that involves other giving methods.

When you use this fundraising technique, you can reach more supporters with less time, effort, and money than more traditional outreach methods. Because you’ll be able to connect with a much larger audience, you can connect with untapped audiences of passionate supporters who could one day become important major donors. Additionally, because it makes giving so convenient, mobile fundraising is a great way to enhance donors’ experiences with your organization.

4 Mobile Fundraising Best Practices

1. Use effective technology.

Because this form of giving is entirely digital, you’ll need the right technology to keep everything running smoothly.

Depending on your nonprofit’s needs, goals, and the way you’ll use mobile giving, consider using one (or a combination) of the following solutions:

  • Mobile donation pages. These pages are simply mobile-responsive versions of your digital donation form. Because so much web traffic occurs via mobile devices, it’s best if your website (and all of its pages and forms) are mobile-friendly. Make sure your donation form software is able to resize the form for any device and that all buttons and form fields are large enough to be tapped on a touchscreen.
  • Text-to-give software. When your nonprofit registers with one of these platforms, you’ll receive a unique phone number to share with your donors. Instruct donors to text a code or dollar amount to the number, and they’ll typically be prompted to click a link to enter payment information and confirm the donation. Some platforms store this information so that in the future donors can donate just by sending a text or two.
  • Mobile giving apps. Some donors may want a method that is still convenient but feels more secure. In this case, you may want to opt for a mobile app instead. There are a variety of these apps tailored to different organizations and sectors, so make sure to do your research and choose one that fits your needs and budget. Ideally, the app should have features such as the option to make one-time and recurring gifts, a feature for covering transaction fees, and built-in text-to-give tools.

Investing in the right technology before launching your fundraising campaign will streamline your efforts, ensure that each payment made is secure, and even provide you with valuable data that can be used to guide future fundraisers.

2. Learn what your donors want.

Understanding your donors is the foundation of any successful fundraiser, and it’s a key stepping stone on your path toward sustainable fundraising.

Allegiance Group’s guide to driving donations highlights the importance of personalizing outreach to your donors, explaining that “by making donors feel like they are part of a larger cause and can directly contribute to achieving those goals, you’ll encourage them to increase the value and frequency of their gifts.”

Here’s how you can translate this advice into actionable next steps for your mobile giving campaign:

  • Conform to communication preferences. While it may seem obvious, it’s important to make sure that the donors you reach out to through a mobile fundraiser use and prefer digital or mobile communication channels. If they seldom engage via mobile devices or are uncomfortable with mobile giving, they may have a negative reaction to a seemingly random ask via text message (e.g., deleting and reporting the message as spam).
  • Tailor your ask amounts. If you are reaching out to donors with fundraising appeals through their mobile devices, make sure the appeal aligns with each supporter’s giving affinity and capacity. You can determine what those thresholds are by analyzing their past giving behaviors, conducting wealth screenings, and studying demographic data.
  • Segment donors. Among your donors who prefer mobile giving, some will have other unique preferences. For example, if you run a food pantry, some of these supporters may support your pantry because they have personally struggled with food insecurity, while others simply want to give back to their community. If your nonprofit is aware of these different motivations, it can create custom messages for each segment.

One of the simplest ways to add warmth and authenticity to these messages is with a personalized greeting. If possible, configure your mobile giving platform to begin each message with the donor’s first name.

3. Study and follow giving patterns.

Your nonprofit can also use data analytics to identify and align with organization- and sector-wide trends in giving.

For example, according to NPOInfo’s charitable giving statistics, 17% to 22% of nonprofit donations occur in December. So, it’s wise for nonprofits to ramp up fundraising efforts—including mobile donation asks—significantly during the end-of-year season of giving.

Some other broad giving trends to look out for include:

  • Increased giving as a response to disasters, political events and outcomes, or other urgent needs. For instance, many organizations experienced a boost in revenue during the height of the COVID-19 pandemic.
  • Event-driving giving that occurs around galas, 5Ks, auctions, or other similar fundraisers.
  • Internal milestones, such as your nonprofit’s ten-year anniversary, that warrant special gifts from donors.
  • Initiatives from influential external parties that could drive an increase in revenue. This might include partnering with an influencer for a cause marketing campaign or working with a corporation on their CSR campaign.

Your sector and organization will likely encounter other, more niche giving patterns as well. Just remember to keep a record of and address any significant increases (or decreases) in fundraising revenue from your mobile giving efforts.

4. Continue your donor stewardship efforts.

Just because mobile giving tends to be a more informal way to solicit donations doesn’t mean that you should abandon your stewardship efforts for mobile donors. These supporters require (and deserve) just as much recognition and gratitude for their contributions as a more traditional donor would receive.

As you would with your marketing or fundraising efforts, you should tailor your recognition method to each donor’s preferences and contributions. Continue to greet them by name, and mention the amount of their contribution along with details about its impact. Returning to the food pantry example, you might tell a supporter who gave $50 that their donation provided a family with a week’s worth of groceries.

Additionally, you’ll need to reach out via a digital channel to ensure donors actually see your message. Sending a text is great for a short, casual thank-you. For longer, more official messages to recognize donors who gave larger amounts, consider sending them an email or include a link to an eCard in the text.


Keep in mind that with a little creativity, you can leverage mobile giving in many different ways. For example, if you use this method during virtual or hybrid fundraisers to help attendees quickly make donations, you might gain the momentum you need to meet or even exceed your set fundraising goal. Over time, this simple, low-cost fundraising technique can expand your supporter base while making it easier than ever to contribute to a good cause.

It’s no secret that highly involved supporters are essential for your nonprofit to further its mission. Retaining donors and building long-term relationships with them allows you to bring in the consistent funding you need to run your programs and operate your organization. Plus, your volunteers, event participants, and advocates play their own critical roles in your mission, so it’s also important to keep them engaged.

Data-driven supporter engagement strategies tend to be the most successful, and you likely have a lot of information stored in your donor database that you can reference. However, this data needs to be analyzed in order to provide actionable insights. The conclusions drawn from this process are collectively known as donor analytics.

In this guide, we’ll discuss four ways donor analytics can help your nonprofit boost supporter involvement, including:

  1. Creating Targeted Appeals
  2. Making Your Storytelling More Compelling
  3. Sending Personalized Thank-You Messages
  4. Improving Financial Management

To glean these insights, you first need to analyze the right information. Jitasa’s guide to donor analytics recommends looking at giving, engagement, demographic, and predictive donor data to better understand your supporters’ motivations and preferences for being involved with your nonprofit. Then, you can tailor your fundraising, marketing, and financial planning activities to those motivations and preferences. Let’s dive in!

1. Creating Targeted Appeals

Chances are your nonprofit runs a variety of different initiatives that you ask supporters to participate in. To maximize the number of supporters who respond to these appeals, use donor analytics to determine the best target audience for each opportunity. Then, tailor your communications to those audiences.

Some initiatives where targeted appeals can be particularly helpful include:

  • Volunteer opportunities. In your database, make note of supporters’ interests that are relevant to certain areas of your mission. That way, you can promote your volunteer opportunities to those who are most likely to be interested in participating. For example, an animal shelter might keep track of which supporters prefer dogs or cats and advertise different volunteer positions accordingly.
  • Matching gifts. By tracking donors’ employment information, you can identify those who work for a company with a matching gift program. Then, you can reach out to these donors individually to remind them to submit match requests to their employers each time they contribute, multiplying the impact of their gifts.
  • Major gift solicitation. Analyzing supporters’ wealth and philanthropic markers allows you to identify potential major donors among your supporter base. A strong prospect needs to have both the financial capacity and the willingness to support your mission through a major gift. Supplement the information in your donor database with specialized prospect research tools to get a complete picture of each candidate before reaching out.

To figure out the best way for each supporter to be involved, leverage demographic data like their age, location, employer, and interests, as well as the predictive analytics drawn from wealth and philanthropic data. Analyzing information on supporters’ past giving and engagement can then help you decide how much money or time is reasonable to ask for in your appeal.

2. Making Your Storytelling More Compelling

Many nonprofits use storytelling to inspire supporters to get involved with their mission because stories engage supporters’ emotions more than facts alone. To make your stories even more compelling, leverage donor analytics to discover:

  • What types of stories would catch your supporters’ attention. Supporters often like to see themselves in stories, so feature donors as main characters who share demographic characteristics and engagement histories with your target audience. Alternatively, if you want your story’s protagonist to be one of your organization’s beneficiaries, ensure the story aligns with your audience’s interests.
  • Which marketing channels to use for storytelling. Donor engagement analytics also encompass the marketing content your supporters prefer to engage with. Determine which channels are receiving the most interactions and concentrate on telling compelling stories in those materials.

To see these tips in practice, let’s say an educational nonprofit is preparing to send out its year-end fundraising appeals, and the campaign’s primary target audience is Millennial donors. By analyzing demographic and engagement data, they determine that many supporters in that generation are interested in improving elementary education, and their preferred communication channels are email and social media.

With this in mind, the organization could convince this audience to donate by sharing stories about an elementary school’s students who achieved academic success through its free after-school tutoring program in their Instagram posts and email newsletter.

3. Sending Personalized Thank-You Messages

In addition to appeals, donor analytics can influence your follow-up communications after supporters engage with your organization. In particular, the insights you glean will help you send personalized thank-you messages that help donors feel valued.

To effectively leverage analytics for donor recognition, try these tips:

  • Address each supporter by their preferred name. Along with other demographic data, make notes in your database about whether each supporter likes to be addressed by their title and last name, their first name, or a nickname in the greeting of a thank-you note.
  • Mention the donor’s individual contributions. Review the donor’s giving and engagement history to thank them for the exact amount they gave, the number of hours they volunteered, or the ways they participated in your event or advocacy campaign.
  • Provide an opportunity to give feedback. If a supporter fills out a survey or answers a satisfaction question, it shows that they care about their involvement with your organization. Not only can you use their responses to improve their experience, but you should also track which supporters give feedback as part of your engagement analytics.

According to eCardWidget, leveraging analytics to personally thank donors is important for retaining them. Supporters who feel valued are more likely to stay involved with your organization over time, saving you money on donor acquisition and ensuring consistent support.

4. Improving Financial Management

Although they may not be the first aspects that come to mind, your nonprofit financial management activities are essential to your supporter engagement strategy. Being transparent with donors about how you manage their contributions builds trust in your organization, which encourages them to stay involved.

Here are a few ways that donor analytics can apply to your nonprofit’s financial management:

  • BudgetingAnalyzing supporters’ giving patterns helps you predict when you’re most likely to receive a large number of individual donations so you can allocate your funding accordingly. For instance, nonprofit giving often peaks at the end of the calendar year, so you might wait to launch a new program until after the new year to ensure you’ll have enough funding to do so.
  • Revenue generation. Diversifying your funding allows you to bring in more sustainable revenue. Review your donors’ engagement histories and interests to determine what new revenue streams would appeal to your supporter base. For instance, you might decide to create a membership program to increase long-term involvement or add a new annual fundraising event to your calendar.
  • Financial reporting. By tracking supporter contributions accurately, you can ensure you report your revenue and expenses correctly on your end-of-year financial statements. Plus, you’ll know which supporters you’ve sent donation acknowledgements to for tax deduction purposes.

While many nonprofits view fundraising and financial management as separate processes, they actually work together to further your mission. Therefore, make sure you don’t overlook financial management activities as you work on involving supporters more deeply in your organization’s efforts.


When deciding whether to get involved with your nonprofit, supporters take a variety of considerations into account. Some of these include their personal interest in your mission and available opportunities, the experience of contributing their money or time, the potential impact of their involvement, and their trust in your organization. So, an engagement strategy that also considers these desires and is backed by donor analytics is most likely to succeed in boosting involvement at your nonprofit.

It’s no secret that supporters lie at the center of any nonprofit or association’s long-term success. In many cases, they make donations, volunteer, and even pay membership dues in support of your organization.

To maintain and strengthen these connections, organizations must craft an effective supporter stewardship plan. That means developing a strategy to keep donors invested in your organization and motivated to donate again.

In this guide, we’ll first discuss the basics of supporter stewardship, then delve into five key ways to create long-term, productive relationships.

What is supporter stewardship?

Supporter stewardship is the process of strengthening your organization’s supporter connections through effective communications and appreciation. By building strong relationships with supporters, you’ll deepen their loyalty to your cause and inspire future gifting.

With successful supporter stewardship, your organization can:

  • Retain more long-lasting support. Empower supporters to stay invested in your cause for years to come.
  • Generate more revenue. Having engaged supporters leads to future time and financial donations.
  • Spend fewer resources acquiring new supporters. Typically, recruiting and onboarding new supporters is more costly than retaining your existing ones.
  • Build an engaging community. With a meaningful and active community, supporters can feel excited about making a difference while connecting with like-minded individuals.

While it may not be feasible to engage in one-on-one interactions with every supporter, there are ways to make them feel individually valued by your organization.

How to steward your supporters

Having a supporter donate to your cause should never feel like a transactional experience. Instead, it needs to feel like the start of a meaningful relationship. To build this relationship, you’ll need to create a stewardship plan with a mixture of communications, activities, and feedback channels.

Follow these five tactics to develop your supporter stewardship plan.

1. Segment your communications

The foundation of any great relationship is communication. Keep your supporters updated about the ongoings of your organization, how their support is making a difference, and upcoming initiatives so they can stay engaged after making their first gifts.

Since your supporter base is likely diverse, you’ll want to segment your communications. Segmentation lets you group supporters based on different characteristics like gifting frequency and event history.

You can segment supporters by their:

  • Involvement, such as volunteering. Tell supporters about upcoming events that they can participate in to support your organization.
  • Communication preferences. Whether it’s email, private messages, or text, communicate with your members on their preferred platforms.
  • Average gift amount. By segmenting supporters based on their gift amount, you can write messages that celebrate generous gifters and encourage others to donate again.
  • History with your organization. Newer members can benefit from learning about your organization’s origin story, founders, and milestones.

Segmentation allows you to send messages tailored to supporters’ specific interests and involvement with your organization. This ensures that your supporters are more likely to read and respond to your communications.

2. Emphasize their impact

Your supporters want to know how their donations are making a difference in your organization and the community that you support. Keep supporters invested in your organization by sharing the impact of their contributions with personalized thank-you letters and additional communications.

Imagine that your organization launched a new community program with the help of your supporters’ donations. To thank your supporters and show them the achievements of this community program, you can send out a message that details:

  • The amount raised.
  • How the program uses these donations, such as renting a community center.
  • What community the program uplifts.
  • The number of people that the program supports.
  • Messages from the team running the program and the community.
  • Future milestones for the program.

An effective way to help supporters understand how their involvement in creating positive change is to use storytelling backed by statistics. An impact story forges an emotional connection between supporters and your organization’s purpose, making them feel like a driving force behind your work.

3. Express your appreciation

When supporters donate their time and money to your organization, they want to be personally appreciated. After being recognized for their gifts, supporters will feel good about donating and become motivated to give again.

To thank supporters for their generosity you can:

  • Send an automated thank-you email after every donation.
  • Spotlight key supporters on social media and forums.
  • Reach out around the holidays or their birthday with a celebratory message.
  • Host a virtual or in-person appreciation event.
  • Create a thank-you video with messages from your team.
  • Send appreciation gifts, such as branded merchandise.

By using a combination of these recognition tactics, your supporters will feel appreciated throughout the year and keep your organization at the forefront of their minds.

4. Offer multiple engagement opportunities

Having a range of engagement opportunities is essential for organizations with a diverse supporter base. Hosting multiple events lets supporters decide exactly how they want to stay involved.

Popular supporter engagement opportunities include:

  • Volunteering. Let supporters take a more hands-on approach to helping your organization with volunteering initiatives, such as lending a helping hand at community events.
  • Signing up for your email newsletter. By signing up for your newsletter, your supporters can stay up to date on your organization’s current initiatives, upcoming events, and community milestones.
  • Subscribing to receive texts from your organization. Younger supporters may prefer texts from your organization to learn about events.
  • Attending events. From virtual meet-ups to happy hours and everything in between, your organization can hold different events during the year that appeal to supporters’ interests.
  • Following your organization on social media. Your organization’s social media is ideal for demonstrating the difference your organization is making in the world, highlighting events, and showing the community you uplift, all while encouraging supporters to respond in the comments.
  • Promoting membership tiers. By creating different membership tiers, your supporters can upgrade their status in your organization by giving more, thereby providing them with access to exclusive perks like events, resources, and branded merchandise.

With different types of events and topics, you’ll ensure that supporters can make the most out of their time with your organization.

5. Request and implement feedback

Let your supporters know that you value their experiences and opinions by sending out regular surveys to ask for feedback. This shows that you’re dedicated to maintaining your relationship with supporters, building better experiences, and ensuring that they are satisfied with your organization.

You can gather supporters’ feedback by:

  • Sending out regular surveys where they can rate their experience.
  • Requesting feedback from supporters after they attended events.
  • Creating an email where supporters can send their feedback.
  • Encouraging supporters to communicate what they most enjoy about your organization and where you can improve.

After getting this feedback, you can directly gauge how satisfied supporters are with their involvement with your organization and where you have room to grow. Remember that your stewardship plan will evolve over time to better meet supporters’ preferences.

Be sure to thank supporters for responding, tell them that you value their input, and explain what changes you will make going forward.

Stewardship is the way we take care of our supporters in order to give them the best experience possible so that they will feel empowered to do more for your cause. Investing in your supporter stewardship journey will allow you to build long-term relationships and deepen connections that will inspire supporters to donate again.

As you implement these five supporter stewardship techniques, keep an eye on your retention rates and other metrics to evaluate the effectiveness of this initiative. With this data, you can determine how to improve your results moving forward, strengthen relationships, and ensure that supporters are getting the most out of their involvement with your organization.

Your volunteers spend time pursuing your mission because they want to make a difference. They offer their skills, knowledge, and free time all because they want to see your organization succeed. They do so selflessly, but that doesn’t mean they don’t want your nonprofit to show volunteer appreciation.

Volunteers hold up the foundation of civil society by contributing in invaluable ways. Their hard work equates to an estimated $31.80 per hour, according to a recent Independent Sector volunteer report. In other words, keeping volunteers happy can have an incredible impact on your cause.

As a volunteer manager, it’s up to you to come up with memorable volunteer appreciation ideas that inspire people to stick around. It takes a little creativity to make your volunteer program stand out, though. If you’re running low on creative gifts, you’ve come to the right place. We’ll share everything you need to know about the art of volunteer appreciation and more than 20 standout ideas. Here’s what you’ll explore throughout this guide:

By the end of this guide, you’ll have everything you need to communicate that you genuinely value your volunteers’ hard work. If you can’t wait to get started, let’s dive in!

Use eCardWidget to design volunteer appreciation eCards.

Learn the basics of volunteer appreciation, so you can select the best gifts.

The Volunteer Appreciation Fundamentals

What does it mean to recognize volunteers, and why should you do it? We’ll answer all of your burning questions below. That way, you can choose the right volunteer appreciation gifts that will resonate with supporters.

What Is Volunteer Appreciation?

Volunteer appreciation is the act of expressing gratitude and acknowledging the individuals who freely give their time, skills, and efforts to a charitable cause. Acknowledgment can be in the form of:

It’s up to your nonprofit to determine which methods will communicate gratitude. A nonprofit that proactively thanks volunteers fosters a positive environment in which volunteers want to work. Doing so means you’re striving to foster a sense of belonging and continued engagement by highlighting volunteers’ vital roles in the success of the mission.

Why Does Volunteer Recognition Matter?

For those who are new to the volunteer manager role, expressing gratitude through grand gestures might seem silly. You might be wondering, “Can’t I just send a mass email to all my volunteers saying thanks?” You certainly can, but it’ll be a whole lot more meaningful if you put thought behind your approach to volunteer appreciation!

Going above and beyond with your volunteer appreciation gifts means you can experience these benefits:

Showing volunteer appreciation enables you to cultivate relationships, improve your organization, and recruit volunteers.

  • Motivation and Retention: Just like your fundraising team implements donor retention strategies, you need to retain volunteers. Fun volunteer appreciation ideas will motivate your volunteers to stick around and do their best work since they’ll see you appreciate it.
  • Stronger Relationships: When you show that you value someone’s hard work, you’ll grow that individual’s loyalty to your organization.
  • Positive Impact on Organizational Culture: Make your nonprofit a happy place for people to come together and make a difference. You’ll develop an inclusive and appreciative environment where people want to contribute.
  • Volunteer Recruitment: By fostering a culture of gratitude, the word will get around to prospective volunteers. They’ll see just how much your value those who contribute to your cause, inspiring them to get on board, too.

Choosing creative and memorable volunteer appreciation gifts means you can transform your nonprofit’s volunteer program. In turn, you’ll multiply your impact and make more substantial strides toward your mission.

How Can You Make Your Volunteer Appreciation Efforts Memorable?

You don’t have to throw a full-blown volunteer appreciation event every month to say thanks in a memorable way. Although, those events can be a blast! Giving recognition can be as simple as sending a personalized letter or ringing them up on the phone.

To make any volunteer appreciation idea stand out, try out these strategies:

  • Be creative. Come up with memorable volunteer appreciation ideas. Any nonprofit can send a mass thank-you email. Leveraging strategies like personalized eCards can take traditional methods up a notch.
  • Be prompt. If you wait too long to reach out, that communicates that you don’t genuinely value their contributions. By the time they hear from you, they may forget they even volunteered for your nonprofit.
  • Personalize the gift when possible. As explained in our donor recognition guide, you should tailor communications to each individual. Always be as specific as possible about the positive change their work has made. For example, if they worked one-on-one with at-risk youth, mention those kids or have them sign their names to the gift.

Bearing these best practices in mind, you can transform any volunteer appreciation gift into a memorable token of gratitude.

How Do You Recognize and Reward Volunteers?

It all depends on each volunteer and your nonprofit. There are plenty of great volunteer appreciation ideas out there, whether you want to send a tangible gift, ring them up to say thanks, or provide a memorable experience.

We recommend checking your nonprofit CRM for individuals’ preferences any time you want to say thanks. Kindful’s nonprofit CRM guide explains that you can segment supporters using specific filters and group them based on shared characteristics. That way, you can easily determine whether they want public or private recognition based on their past interactions with your team.

Go all out with our favorite volunteer appreciation ideas for nonprofits.

Our Favorite Volunteer Appreciation Ideas

With all that great background knowledge in mind, let’s move forward with some creative ideas we think you (and your volunteers) will love!

Thank-you eCards and letters are our top two favorite volunteer appreciation gifts.

Thank-You eCards

If you’ve ever received a thank-you card, you know just how special greeting cards can be to the recipient. Now, you can use that same strategy to thank your volunteers. Even better, you can do so digitally with thank-you eCards for charities!

Personalized eCards are an interactive, inexpensive, and environmentally-friendly way to say thanks to your volunteers. You can have your team, beneficiaries, or other volunteers send them, making them perfect for peer-to-peer recognition.

For some real-world inspiration, check out this volunteer appreciation eCard campaign from Youth For Understanding:

Youth for Understanding designed volunteer appreciation eCards.

They designed a collection of eCards like this one, enabling youth impacted by their program to reconnect with former volunteers, mentors, and staff members.

To replicate this volunteer appreciation gift, all you need is a platform to power your efforts. We recommend eCardWidget, a leader in the digital greeting card space. Their user-friendly platform equips you with everything you need to:

  • Design custom eCards whether you want to use a template or start from scratch. Easily incorporate your nonprofit’s branding by uploading your logo, choosing from an array of fonts, and incorporating your brand’s color scheme.
  • Upload eCards to your site using the convenient plugin, or share your eCard collection from eCardWidget using a link.
  • Send eCards through a variety of outlets like email, social media, and text. That way, you can adhere to volunteers’ communication preferences.

Trusted by more than 4,000 organizations, eCardWidget is the ultimate resource for your volunteer appreciation needs! Not to mention, nonprofit eCards have tons of great other uses, whether you want to sell them or use them to invite people to events.

Use our preferred eCard platform to leverage our favorite volunteer appreciation idea.

Thank-You Letters

Looking for a classic volunteer appreciation idea? Look no further than a thank-you letter.

Writing a letter to say thanks is one of our all-time favorite strategies. It offers plenty of personalization opportunities, and it shows that you spent time drafting it, making it meaningful to the recipient.

Our guide to crafting volunteer thank-you letters shares a few key elements you should always include:

  • A salutation: Address the volunteer by name for a personal touch.
  • Why you’re reaching out: Let volunteers know you want to thank them for all of their help right off the bat.
  • Specific details regarding their impact: Be specific about what they contributed and how it impacted your beneficiaries.
  • Upcoming opportunities: Encourage them to join you at one of your next volunteer events.
  • Contact information: Let them know you’re happy to answer any questions about upcoming opportunities by providing contact information for a specific team member.
  • A closing: Close the letter genuinely by saying you hope to see them again soon or that you wish them a happy holiday season if it’s around that time of year.

This graphic breaks down the anatomy of a volunteer appreciation letter.

Whether you send it via direct mail or email, make sure to include those details in your letters. That way, your gratitude will shine through!

Explore several volunteer appreciation event ideas in this section.

Volunteer Appreciation Event Ideas

Get some face-to-face time with your volunteers and go all out by throwing a full-blown volunteer appreciation event. Your supporters will love coming together, whether you’re meeting for dinner, a family movie night, or a casual happy hour.

As a bonus, you can use your eCard platform to create online invitations. Volunteers will be thrilled to receive a custom invitation in their inbox. Just be sure to include RSVP details and explain the purpose of the event (to say thanks, of course!).

This graphic summarizes several of our favorite volunteer appreciation event ideas.

Volunteer Appreciation Dinner

Host a special dinner to honor and celebrate your volunteers. You can either make reservations at a local spot or host it at a different venue and line up catering.

Either way, you’ll want to provide a delicious meal, fun entertainment, and speeches recognizing volunteers’ contributions.

Volunteer Recognition Award Ceremony

Organize an awards ceremony where you recognize your nonprofit’s outstanding volunteers. You can create award titles like:

  • Volunteer of the Year
  • Rising Star Volunteer
  • Best Volunteer Ambassador
  • Exemplary Dedication Award
  • Most Infectious Volunteer Spirit

Then, present personalized certificates, trophies, or plaques inscribed with their names. Supporters, staff, and beneficiaries can vote on the different awards, making them a meaningful token of volunteer appreciation.

Family Picnic

Plan a fun outdoor picnic where volunteers can bring their families for a day filled with food, games, and activities. Choose a warm day and gather at a local park.

Perfect for relaxing, this volunteer appreciation event will provide a casual way to interact with one another and your organization.

Volunteer Appreciation Breakfast

Start the day off right with a breakfast event where you honor volunteers. Meet up before a volunteer event, or choose a weekend morning for everyone to gather.

Then, offer a range of breakfast options and deliver heartfelt speeches to say thanks.

Volunteers will enjoy filling up on their favorite breakfast foods like pancakes, bacon, eggs, and muffins thanks to your nonprofit. After all, breakfast is the most important meal of the day!

Volunteer Appreciation Lunch

If breakfast or dinner isn’t your jam, why not try a luncheon?

Put together a catered luncheon event where you treat volunteers to a delicious meal, engaging conversations, and uplifting speeches. Be sure to work in time to say thanks and highlight the impact of their contributions.

Volunteer Appreciation Day

If a meal isn’t enough, dedicate an entire day to recognizing volunteers’ outstanding accomplishments.

Bring everyone together for various activities, workshops, and team-building exercises. This is a great camaraderie-building and volunteer appreciation event in one!

Happy Hour

Some volunteers might love the chance to chat with your nonprofit’s team or network with others outside of volunteer opportunities.

Organize a casual after-work happy hour event at a local venue or at your organization’s office. Everyone can enjoy free drinks, snacks, and socializing.

Not only is this a wonderful volunteer appreciation event idea, but it also serves as an opportunity for networking and building camaraderie among volunteers.

Movie Night

Arrange a special movie night exclusively for your volunteers. Create a cozy atmosphere and stream an uplifting and inspiring movie.

You have a few options when choosing a venue for this volunteer appreciation event:

  • Rent a room at your local movie theater.
  • Create a cozy setup in your organization’s office.
  • Set up a screen at a local park or other public venue.
  • Stream it online for volunteers to enjoy in the comfort of their homes.

Be sure to offer refreshments like popcorn and candy for your volunteers to snack on during the film. If you’re going virtual, you can always drop off movie snacks at volunteers’ houses. Bonus points if the movie relates to your cause!

Volunteer Gala

Plan a grand gala to celebrate volunteers’ dedication and impact on your cause. Make the night extra special by:

  • Featuring live performances
  • Offering a catered formal dinner
  • Lining up live performances
  • Setting up a dance floor

The end result will be an elegant and memorable evening. Even if you don’t host a separate event exclusively for volunteers, you can provide free entry to your annual fundraising gala and dedicate part of the night to expressing gratitude.

These inexpensive volunteer appreciation ideas for nonprofits are perfect if you're on a budget.

Inexpensive Volunteer Appreciation Gift Ideas

Not every nonprofit has enough room in the budget to throw volunteer appreciation events, and that’s okay! Thankfully, there are plenty of cost-effective ideas that are perfect for nonprofits working on a budget.

Remember, the absolute most important aspect of volunteer appreciation is ingenuity. Even simple gestures and heartfelt messages can leave a positive impression and make volunteers feel valued and appreciated.

Try out these inexpensive volunteer appreciation gifts.

Volunteer Spotlights

Showcase your standout volunteers in your nonprofit newsletter or on your nonprofit’s social media. To do this, create a ‘Volunteer of the Month’ spotlight in which you feature someone who made an incredible impact over the past few weeks.

In your spotlight, include details like:

  • Their accomplishments and the impact they’ve made
  • A quote from them or from beneficiaries they impacted
  • A picture of them, either smiling or hard at work

Other volunteers will see this and have the chance to offer their congratulations. Plus, it may make them step up their commitment, striving to be Volunteer of the Month next time around.

Birthday and Holiday Cards

Digital greeting cards aren’t just for saying thank you. Send eCards on special occasions to show volunteers you’re thinking of them. Send holiday eCards, birthday eCards, and other themed cards to celebrate important days.

Send personalized eCards to celebrate special occasions and express volunteer appreciation.

This will keep your cause top of mind and show recipients that your nonprofit’s team cares about them on a personal level.

Bonus! Explore our digital cards guide to learn different eCard uses that’ll create powerful engagement opportunities and push your mission forward.

Design volunteer appreciation eCards for special occasions with eCardWidget.

Personalized Photo Frames

Custom photo frames can be a heartfelt volunteer appreciation gift. Personalize each frame with the volunteer’s name, your nonprofit’s name, or a special message. Doing so adds a personal touch that makes the gift more meaningful.

Volunteers can use their frames to showcase special memories from serving your nonprofit, whether it’s a group photo or a snapshot of them in action.

Each time they look at the frame, they’ll be reminded of the time they spent with your nonprofit. Perfect for displaying at home or in their offices, photo frames are tangible, lasting tokens of volunteer appreciation that honor their contributions and dedication.

Thank-You Videos

For a touching yet inexpensive volunteer appreciation gift idea, create personalized videos expressing gratitude for each volunteer.

Tectonic Video’s guide to the best nonprofit videos explains that story videos help demonstrate the impact of your mission, taking viewers on an emotional journey through your nonprofit. We recommend specifically creating testimonial videos in which your staff or beneficiaries speak directly to volunteers about the difference they’ve made.

After all, nothing conveys impact quite like visual storytelling. Don’t just tell them about their impact; show them!

Digital Recognition Certificates

If you don’t have time to host an awards ceremony, create customized certificates to recognize your volunteers’ efforts instead. Include details like the number of hours they’ve contributed or the projects they’ve worked on.

You can use online templates or design your own to recognize individuals’ contributions and highlight specific achievements. By sending them virtually, you’ll save on printing and postage costs, too! Sending them digitally transforms recognition certificates into an incredibly inexpensive volunteer appreciation gift idea.

We have plenty of other creative volunteer appreciation gifts in mind.

Other Volunteer Appreciation Ideas For Nonprofits

Still not sure you’ve found the perfect volunteer appreciation idea? Don’t worry; we’ve got plenty of other ideas!

Here are a handful of other creative gifts that can go a long way in communicating gratitude.

Try out plenty of other volunteer appreciation ideas for nonprofits, like branded merchandise and gift cards.

Branded Merchandise

Give your dedicated supporters a tangible token of volunteer appreciation by giving them free merchandise. Whether you have leftovers from a recent fundraiser or create a special line of merchandise, volunteers might love:

  • Apparel like t-shirts and hats
  • Tote bags
  • Everyday items like mugs and keychains

When the merchandise incorporates elements of your nonprofit brand, this also works as free marketing. They’ll wear your apparel or use your mugs, keychains, or whatever else out in public. Strangers may strike up a conversation with them to learn more, transforming this into a super smart nonprofit marketing idea.

Skills Development Opportunities

People often volunteer to grow their professional skills or put their existing ones into practice. Those same volunteers might enjoy skills development opportunities such as:

  • Virtual Workshops or Webinars: Organize exclusive virtual workshops or webinars on topics that interest your volunteers. It could be a skill-building session, a guest speaker series, or a panel discussion related to your organization’s mission. This provides them with continued learning opportunities and shows that their contributions are valued.
  • A Volunteer Mentorship Program: Pair experienced volunteers with new or less-experienced volunteers. By offering a peer mentorship program, you’ll recognize the expertise of long-term volunteers while fostering a sense of community and support.

Either way, encouraging volunteers to expand their skills provides invaluable learning opportunities.

Volunteer Wall of Fame

Create a dedicated wall or bulletin board in your organization’s facilities where you showcase volunteers’ photos and stories.

This will serve as a visual recognition of their contributions while also livening up your workspace.

Gift Cards

Send volunteers digital gift cards to their favorite stores, popular coffee shops, and other local businesses. Then, they can treat themselves to something they enjoy, making it a fantastic way to express volunteer appreciation.

Chances are, there are some local businesses that would jump at the opportunity to exercise corporate social responsibility, so you wouldn’t have to pay for these out of pocket. These businesses might be willing to give you free gift cards or at least offer them at discounted rates.

Bonus! Use our free sponsorship letter templates to create personalized outreach that will help kickstart relationships with businesses.

Volunteer Time Capsule

Show off your lasting commitment to expressing volunteer appreciation with a time capsule. Fill the time capsule with meaningful items, photos, and messages from volunteers.

Then, seal it and open it during a future event or milestone celebration. This is a great way to remind everyone of the collective impact achieved thanks to their support over the years.

Volunteer Appreciation Cookbook

This gift idea takes a collective effort that’s worth the output!

Collect volunteers’ favorite recipes. Then, compile them into a volunteer appreciation cookbook. You can either share the cookbook digitally or print copies to distribute.

Volunteers will have a lifetime of recipes thanks to your team!

Learn how to show authentic volunteer appreciation with some additional resources.

The Lasting Impact of Effective Volunteer Appreciation

Your volunteers are the heart and soul of your organization. If we had to guess, you want them to stick around for years to come. Make sure their selfless work doesn’t go unnoticed.

Spending time choosing the right volunteer appreciation gifts means you can effectively communicate how much you value your volunteers.

Remember, it doesn’t matter if you throw a lavish gala or send digital certificates. So long as you make it unique and memorable, they’ll recognize the effort you put in. In turn, their loyalty will grow, and they’ll be ecstatic to spend time pursuing your mission.

While you continue pondering your plans, check out some of these additional resources we pulled together:

With our preferred platform, design custom eCards to show volunteer appreciation.

As a nonprofit professional, you know how easy it is to get caught up in fundraising numbers, whether you’ve spent hours working to secure one major gift or months trying to reach a campaign goal. Of course, the financial well-being of your organization is critically important, but sometimes, well-intentioned nonprofits can fall into the trap of focusing so much on dollars and cents that they neglect important relationship-building opportunities.

The good news is that there are many simple ways to strengthen relationships with your supporters, including using your website. Use your website to recognize your organization’s supporters and thank them for how they’ve contributed to your cause. Doing so will not only make your donors, volunteers, and sponsors feel great about their contributions so far, but will also help transform them into lifelong supporters as your recognition efforts encourage further involvement.

If you’re not sure where to start, don’t worry. We’ve got you covered with these four quick tips for recognizing your supporters on your website:

  1. Create a virtual donor wall.
  2. Spotlight volunteer contributions on your blog.
  3. Include sponsor information on your site.
  4. Embed your social media feeds on your website.

Even organizations with the best websites can struggle to know where to begin when it comes to using their sites as a recognition tool. But with a little guidance, you’ll soon be well on your way to fostering long-lasting relationships with the people who want to see your mission succeed. Let’s dive in!

1. Create a virtual donor wall.

You’ve likely heard of a physical donor wall being used as a recognition tool (or your organization may have constructed its own!), but virtual donor walls are a little different. These donor “walls” are available to view on your nonprofit’s website and feature the names of your organization’s donors. And, with the virtual format, it comes with the following benefits:

  • Affordable for organizations of all sizes to create
  • Easy to update
  • Can be used for online marketing efforts
  • Can easily feature your nonprofit’s branding

To create a virtual donor wall, set up a new page on your website that includes a short introduction thanking donors for their contributions and links to your donation page to encourage additional gifts. Below this introduction, list your donors’ names. This page could be live in a Support or Ways to Give section on your website or be a floating page.

You may be wondering, “Who should I feature on my virtual donor wall?” Traditionally, donor walls are used to honor donors who give major contributions, such as loyal board members or donors who give to a capital campaign. However, with the flexibility and affordability of a virtual donor wall, you can feature anyone you’d like on your wall. You could even divide your donor wall page into sections based on different tiers or donation size ranges.

However, some donors may not want to be recognized for their contributions in such a public and visible way. Make sure that you ask permission before including an individual’s name on the virtual donor wall!

2. Spotlight volunteer contributions on your blog.

Your blog can be a powerful tool for giving shout-outs to your supporters, especially your volunteers! You can spotlight individual volunteers or your entire program, whatever you feel would resonate most with your audience.

Here are some content ideas you can include in volunteer recognition blog posts that will really help them pop:

  • Interviews: Make your volunteers’ voices heard through your blog posts by interviewing them. For example, you might interview the volunteer who’s been working with your organization the longest. Not only would their story send a great message to the volunteer about how much you appreciate their efforts, but it would also inspire other volunteers to keep up their great work.
  • Quick Metrics: You may want to report to your community on the effectiveness of your volunteer program using numbers, like the number of volunteer hours that have been logged over the last six months, the number of students your volunteers have tutored, or the weight of the clothing they collected at your recent clothing drive. Go the extra mile in sharing these metrics by communicating them visually through infographics or graphs.
  • Event Recaps: If you have an event that is powered by your volunteers, consider recapping it on your blog. Detail the types of roles and responsibilities they took on and explain how their work made your event possible.

You can bring any of these types of blog posts to life by incorporating high-quality photos of your volunteer(s). Pictures are a great way to show what your volunteers look like in action and can be a useful tool for capturing the memories made in your volunteer program. You can incorporate images into the body of your blog posts or post entire galleries. Whatever your vision is, remember to ask your volunteers for permission to take and share photos before doing so.

3. Include sponsor information on your site.

Your nonprofit likely thanks its corporate sponsors in a variety of ways, whether you include their logos on your volunteer t-shirts or thank them by name during your events. But you can also take your sponsor appreciation strategy up a notch by including your sponsors’ information on your website.

For example, you might create a dedicated “Sponsors” or “Community Partners” page on your site that includes information like:

  • Brand names
  • Logos
  • Website links
  • Sponsorship tier

You might also write a paragraph or two about how each sponsor has contributed to your cause and what makes your partnership with them unique and valuable.

Additionally, a little extra free advertising can go a long way in showing sponsors your gratitude. Consider incorporating advertisements for your sponsors into your written content or creating pop-ups on certain pages that lead to your sponsors’ websites.

4. Add social media sharing buttons on your website.

According to Cornershop Creative’s nonprofit web design guide, it’s best practice to incorporate social sharing buttons onto your organization’s website. By doing so, you can encourage your supporters—whether they’re donors, volunteers, or sponsors—to share the recognition they receive on your website with their personal networks.

When your supporters share your virtual donor wall, volunteer-focused blog posts, or sponsor-specific content, they’ll get a boost from their family, friends, and colleagues that like and comment on the post, further reinforcing the value of their contributions to your nonprofit. They may even inspire others to join them in their work to support your nonprofit’s cause!


Your nonprofit’s website can be a great place to recognize your supporters and support the work you’re already doing to strengthen relationships with them. Use these tips to get started with turning your website into a recognition tool, but to take things to the next level, consider working with a nonprofit web design company like Cornershop Creative to give your efforts an edge. You’ve got this!

You’ve set a date and booked a golf facility—now it’s time to get people on the green! A well-crafted, personalized invitation is a great way to rally your donors, constituents, volunteers, and partners to attend. Personalizing your invitations is a great marketing tactic that not only garners the recipient’s attention but makes them feel valued. After all, wouldn’t you rather open a letter addressed to you rather than something vague, like “valued supporter”?

According to GolfStatus, the average golfer’s annual income is near twice that of the average American, which makes them prime candidates for donors. Because the golfer donor is such a valuable audience segment, inviting them in the most personal way possible makes them more inclined to participate or donate to your event. Here are seven tips to effective golf fundraiser invitations.

1. Segment your audience.

Your organization likely has a great base of contacts to invite to your charity golf tournament. Start by segmenting your recipients by your chosen criteria to tailor your messaging to appeal to each audience segment. You can segment by:

  • Age or gender
  • Past event participation
  • Giving history
  • Volunteer history
  • Interest in a particular program or outreach effort
  • Geographic location
  • Job title or organization

It’s important to note that to create these segments for targeted messaging, it’s important to collect as much information about your contacts as possible. If you haven’t done this in the past, now’s the time to start! You can better understand your audience by conducting surveys, hosting focus groups, tracking email opens and clicks, or using social media to gather insights.

2. Determine how you’ll reach supporters.

A mix of approaches is likely to yield the best results in inviting people to play in, sponsor, or donate to your golf fundraiser. Email, direct mail, in-app messaging, social media, are all possibilities to include in your marketing mix.

According to Double the Donation, email fundraising has the highest ROI of any fundraising communication method. It’s effective in reaching a wide audience with less time and expense, and it can be scheduled to send at certain dates or times with calls-to-action specific to an audience segment. Craft clickable and compelling subject lines that capture the recipients attention so they open and act on the invitation. Use humor, wit, or creative wordplay to increase open rates, such as:

  • Swing into Action: Join Us for Our Annual Golf Fundraiser
  • Fore! Get Ready for a Hole-in-One Experience
  • Hit the Green and Support Our Cause
  • Tee Up for a Great Cause: You’re Invited to Our Golf Fundraiser

Relevant emojis can also be used sparingly as well as personalized greetings by using merge tags to make the email stand out in your recipient’s inbox.

Don’t underestimate the power of direct mail invitations. Make these printed pieces attractive, personal, branded, and compel the recipient to open it instead of tossing it straight into the recycle bin. Think about creating a custom envelope that bears your email subject line to create a cohesive campaign and pique the recipient’s interest. Or send a simple save-the-date postcard ahead of the formal invitation to get it on golfer and sponsor radars as soon as possible.

3. Personalize the invitation’s message.

Adding a layer of personalization to your invitation makes your donors feel even more seen by your nonprofit. This can be as simple as customizing the email or letter for each audience segment or any of the following creative approaches:

  • Send a personalized video via email or text. Record a video from event organizers, nonprofit beneficiaries, or volunteers thanking the recipient for their past support and inviting them to attend the golf event. Add a personal touch by mentioning something specific to the recipient, such as their favorite golf course or a recent accomplishment.
  • Include a small personalized gift. Show the recipient how much you value their support and involvement with a gift that plays to their interests or the type of event, such as a golf ball, can cooler, or set of tees bearing your organization or tournament’s logo along with a handwritten note. Tap your planning team, board of directors, or volunteers to help write these notes.
  • Create a custom invitation package for major donors. Because this is more time and cost-intensive, it’s best to save this approach for major supporters. Design a special invitation that’s customized to the recipient, such as their name or photo, as well as event details and program highlights. You might also hand-deliver the package to the recipient’s home or office for an extra touch.
  • Combine printed and digital formats. Use QR codes in printed pieces to link folks directly to the event registration website or to a personalized video that invites them to support the event.

However you choose to personalize your invitations, your message should resonate with the recipient in some way. Whether you cater to their specific interests or past involvement with the organization, a personalized ask is more likely to get a response.

4. Keep it clear and concise.

No one wants to read a wall of text in an email or letter and will fast-track your invitation right to the trash. Keep your copy brief, concise, and to the point. Use bullet points to break up text and complement text with graphics, photos, or infographics.

For example, instead of detailing everything about your event in the invitation, write a brief description and supplement it with photos from last year’s golf fundraiser. Link out to a photo album or the event website where folks can find out more about the event, what you’re raising money for, and the itinerary for the day.

5. Make them want to get involved.

Above all, your invitation should make recipients want to play in the golf event or support it in some way. Highlight elements that make it fun and exciting, specifics about the program or effort the tournament will raise funds for, and components that make it special. If you’re hosting a hole-in-one contest, raffle, or silent auction, talk up the prizes they could win. If you’re live-scoring the tournament, you could also invite people to follow along with the live leaderboards and follow certain teams (these are also a great chance to ask folks to donate to the event). If you have other games, entertainment, or demonstrations on the course, be sure to feature these in your invitations. Another idea is to create videos of your unique golf tournament fundraising ideas in action.

6. Include a call-to-action.

However you invite people to your golf fundraiser, it should be actionable. Email invitations should include a direct link to where they can register, purchase add-ons, make a donation, or purchase a sponsorship as soon as they hear about the event. Printed and mailed invitations should include a QR code that links to the same event website. Forcing people to fill out a paper form, write a check, find a stamp, and drop it in the mail creates barriers to participating. Make it simple!

Create urgency by offering early bird registration rates, offering an exclusive offer for a certain number of golfers or teams (such as a free t-shirt, gift certificate from a sponsor, or sleeve of golf balls), or limiting your tournament’s field.

7. Follow up after the tournament.

Keep the conversation going after the tournament. At a bare minimum, send recognition letters to all attendees. For major donors and sponsors, send handwritten thank you notes that help build and strengthen the relationship. Think creatively about how to keep these folks engaged with your organization, such as making check-in phone calls, inviting them for coffee or lunch, a round of golf, or a tour of your offices.

Wrapping up

You can adapt this road map for golf tournament invitations to your nonprofit’s needs and capabilities. The goal is to create invitations that compel people to play in, sponsor, or donate to your charity golf tournament, so use these tips and best practices to make your next golf event a success.

Charity eCards offer a unique take on fundraising and marketing. By sending an eCard, a donor can send well wishes to a loved one for a special occasion while also supporting a charitable cause. Not to mention, directly expressing their appreciation for your cause can help spread the word about your mission, making an even stronger impact as their loved ones explore your work.

With a strong digital greeting card collection, any nonprofit can take the online space by storm and make a name for itself. From celebrating holidays to thanking someone, donors can send cards every day, so your team can offer them year-round. Between selling them and letting donors give any amount they want, you have plenty of options for how you offer digital cards to supporters.

While there are plenty of effective tools out there, not every eCard creation platform is created equally, though. As our preferred tool, eCardWidget offers everything you need to design and sell greeting cards online. they make it incredibly simple to understand how to sell greeting cards online. We’ll specifically look at the options this platform offers, so you can get a good sense of how charity eCards can fit into your existing marketing and fundraising strategies. Here’s what we’ll cover:

At Fundraising Letters, we’re fanatics of effective supporter engagement and recognition. We believe that with charity eCards, you can bring an interactive element to your online presence that deepens audience engagement and takes brand loyalty to new heights. Whether you want to sell greeting cards as individual products or let donors choose any donation amount, you’ll be ready to go by the end of this article!
Create and sell charity eCards online with our recommended platform, eCardWidget.

Learn the fundamentals of charity eCards before creating yours.

The Basics of Selling Greeting Cards Online

If you’re new to the idea of selling cards for charity, it doesn’t hurt to go over the basics! Let’s walk through a few common questions that your team might have as you get up and running. In no time, you’ll fully understand the fundamentals of how to sell greeting cards online for your cause.

Is selling greeting cards online profitable?

Yes, selling cards for charity can be a valid revenue stream for your cause. So long as you’re backed by a strong array of charity eCards, you can sell plenty to make up for eCard platform fees.

Compared to printed cards, offering cards digitally is much more cost-effective since it eliminates the need for printing and shipping. Plus, the immediate delivery makes them an easy sell for donors looking to celebrate an occasion or send well wishes to someone.

When you offer them for all sorts of occasions, your donors can conveniently support you throughout the year. Donors can even give to your cause in someone’s name as a way to celebrate a birthday or other gift-giving occasion. Then, they can send an eCard branded to the charity letting the honoree know.

What is the best way to sell greeting cards online?

The exact method you use to sell eCards for charity is entirely up to your organization, but you have a few options. To start, we recommend choosing an eCard platform that’s tailored to nonprofits. For example, eCardWidget offers out-of-the-box donation features and also integrates with several popular fundraising tools like DonorPerfect and Shopify.

With these options, you might:

  • Add the cards directly to your nonprofit’s website, where donors can give in exchange for charity eCards.
  • Sell them as fundraising products in your Shopify store.

We’ll explore the technical side of these approaches later on. For now, just know you should choose the sales channel that works best for your organization. If you already have a highly-visited eStore, sell the cards as products in your fundraising store. If you want to use them to optimize the donation experience, offer them on your website.

No matter your approach, maximize your sales potential by promoting them across different channels, like email and social media. In no time, you’ll start selling greeting cards to supporters!

How do I price charity eCards?

Charity eCards typically have low overhead costs, so you can really offer them for any price and still make a profit. Your pricing can vary depending on factors such as the cost of producing each eCard and the demand for each one. Here are a few approaches you can take to price your cards:

  • Set a fixed price. You can set the same price for all of them, regardless of the design. We recommend somewhere between $1-$25 so that they’re affordable yet still able to make a difference.
  • Use a tiered pricing model. Offer different designs for different prices. More intricate designs or more popular cards can go for higher prices.
  • Offer them in exchange for any donation amount. This approach relies on donors to choose their own prices. If you use this method, add suggested donation amounts to give donors a frame of reference for how much to give.

Use these pricing strategies when selling cards for charity.

No matter how much you charge, remember that the primary goal of charity eCards is to raise awareness. Raising some extra funds is just a bonus! Therefore, your pricing strategy should strike a balance between generating revenue and making the eCards accessible to a wider audience.


Sell charity eCards by integrating them into the donation process.

Charity eCard Flow 1) Integrated Donation Forms

As fundraisers, we’re always searching for new ways to optimize the giving experience. What better way is there to do that than by offering incentives for donating?

With your eCard platform, you might be able to integrate eCards into your online giving experience. As explained in our donation eCards guide, here’s how the process works:

  1. The donor selects their preferred eCard, adds the recipient’s contact information, chooses a donation amount, and fills out their payment details.
  2. Upon submission, the donation goes to the nonprofit.
  3. The donor’s loved one receives the eCard with a personalized message.

Some platforms even allow senders to select different platforms to send an eCard. Donors can send the cards via email, social media, or text message, depending on the options you enable. Requesting donations will be much simpler when you provide unique incentives and flexible sending options.

An Example of This Approach in Action

Curious how selling greeting cards for your charity would fold into your donation process? Here’s a real-world example from The Humane Society of Tacoma & Pierce County.

When determining how to sell greeting cards online, consider integrating charity eCards into the donation process.

As part of their Valentine’s Day campaign, they offered a collection of charity eCards stylized with furry pets and witty animal puns. They hosted the cards on an individual page on their site. Upon selecting their preferred card, donors were met with a pop-up screen where they could fill out contact information, add a personal message, select a donation amount, and provide their payment details.

Notice how The Humane Society included suggested donation amounts. The widget preselected the $10 amount, but donors could change it to give $25, $50, $100, or a custom amount that fit their budget.


You can offer charity eCards to donors on your donation confirmation page.

Charity eCard Flow 2) Post-Donation

Offering charity eCards post-donation is another popular strategy. Embed the widget into your donation completion page. Then, whenever donors give, the widget will appear on the donation confirmation page.

While you can promote the reward before someone donates, it can be a fun surprise for donors if they don’t know they’ll receive an eCard until it pops up on the confirmation page.

From here, donors can choose their favorite options, fill out each recipient’s contact information, add personalized messages, and click “send.”

When using this method, offer a few different card designs. For instance, you might create some centered around the cause. Then donors can send them to as many loved ones as they want, challenging others also to give.

An Example of This Approach in Action

Offering eCards post-donation is likely the easiest option. All you really have to do is embed the widget into your existing donation confirmation page.

Offer charity eCards on your donation confirmation page like this example.

As shown above, Maryland Food Bank took this approach for tribute donations. Notice how they offered a collection of cards alongside some instructions for sending one.

The options included:

  • An in-honor-of donation eCard
  • A sympathy charity eCard to express condolences
  • A birthday card
  • A wedding congratulatory card

Each card design lends itself well to tribute donations. Donors can give in the honoree’s name and send a personalized eCard letting them know.

No matter how much someone donates, they can choose one of these options. Remember, allowing donors to pay any amount makes charity eCards much more accessible, allowing you to capitalize on the marketing power of digital cards.


To sell greeting cards online, we recommend adding your charity eCards as products in your online store.

Charity eCard Flow 3) Fundraising Products

If your nonprofit runs an eStore, charity eCards are the perfect addition to your branded merchandise. When selling cards as products in your online store, there are two options to choose from, including:

  • Customize the eCard before purchasing. Enable donors to personalize their eCard and add it to their cart before checkout. That way, they’ll know exactly what they’re buying.
  • Customize the eCard post-purchase. Someone will add the card to their cart and complete the buying process. Then, after purchase, the widget appear on the confirmation page, enabling customers to send eCards with personalized messages.

Our recommended provider eCardWidget offers integrations with tools like Shopify. That way, you can add your cards directly to your store. As soon as you finalize your designs, you’ll be able to sell greeting cards online and choose whichever selling option works best for your cause.

An Example of This Approach in Action

Let’s take a look at how you can sell cards for charity as fundraising products. The example below depicts an order confirmation page with a Father’s Day card.

When debating how to sell greeting cards online, consider adding them to your Shopify store.

After purchasing an eCard, a donor would be met with the widget on the order confirmation page. From here, they could personalize and send it to their loved ones.

For this approach, we recommend offering an array of cards to cover all sorts of holidays and special occasions like birthdays. That way, you can continue selling them as fundraising products year-round for an affordable price.


Beyond selling cards for charity, you have a few options for using charity eCards.

Other Ways to Use Charity eCards

One of the best parts of charity eCards is their versatility. While learning how to sell greeting cards online is a smart strategy, you can also take other approaches to increase donor engagement.

When you get creative with your approach, you can use charity eCards to:

  • Spread awareness. Cause awareness is one of the leading benefits of charity eCards. Double the Donation’s guide to charity eCards explains to use eCards to amplify your mission during cause awareness days, weeks, and months. For example, environmental organizations can encourage donors to send cards for Earth Day, while mental health organizations can boost awareness during Suicide Prevention Week and World Mental Health Day.
  • Recognize supporters. Just as much as they enjoy sending charity eCards, donors and volunteers will love receiving a thank-you card from your team. Recognize your committed supporters by crafting a visually-engaging eCard alongside a short personalized thank-you letter.
  • Challenge others to give. Create challenge cards that donors can send directly to their friends or post on social media, encouraging others to give and acting as a form of peer-to-peer fundraising. They can personalize a message to explain why the cause is important and why their loved ones should donate.

Here are a few use cases for charity eCards, including selling them and using them for donor recognition.

From showing volunteer recognition to sharing your cause, you’re not limited to selling cards to supporters. In fact, there are plenty of ways you can use personalized greeting cards to grow donor engagement. It’s up to your team to figure out how! These options are just our top recommendations.

Check out these additional resources to create effective charity eCards.

Wrapping Up

With some creative thinking, your options for your charity eCards are limitless! Whether you want to sell them or integrate them into the donation process, figure out which flow works best for your team.

Remember, not every eCard platform offers these options. That’s why we recommend eCardWidget. Not only will you gain access to intuitive eCard design tools, but you can also sell your cards through the different methods we covered in this post.

Now that you know how to sell greeting cards online, it’s time to get started. Start designing cards for every occasion, from celebrating birthdays and holidays to expressing get-well-soon wishes.

As you get started, check out some of these resources:

Use eCardWidget to create and sell your charity eCards.

Most of us love a good story. Whether we’re watching our favorite TV series, reading the latest best-seller, or listening to a friend relate a past experience, storytelling engages our emotions in a way that facts can’t do on their own. Stories also tend to stick with us—it’s estimated that stories are 22 times more memorable than simple facts.

For nonprofits, incorporating storytelling into your marketing strategy has a variety of benefits. Stories about your organization’s history and impact can spread awareness about your mission, encourage donors and volunteers to get involved, and recognize the supporters who made your accomplishments possible.

To help your organization start telling meaningful stories, this guide will walk through four top nonprofit storytelling strategies, including how to:

  1. Develop Characters and Conflicts
  2. Support Your Stories With Data and Images
  3. Consider All of the Audiences for Your Stories
  4. Tailor Your Storytelling to Each Marketing Channel

As you start implementing these strategies, ensure all of the stories you tell align with your nonprofit’s brand. According to Loop, nonprofit branding encompasses not only visual elements like logos and font choices, but also messaging guidelines. Effective stories communicate your organization’s overarching brand message and unique position, persuading donors that your mission is worth supporting. Let’s dive in!

1. Develop Characters and Conflicts

Before you start telling your nonprofit’s story, consider the way stories are told in popular media.. Bear in mind that you’ll take a slightly different approach to storytelling because your organization’s stories are true and used for marketing purposes, rather than being fictional and told for entertainment value. However, the basic elements of your story will be similar, including:

  • A compelling main character. In the past, nonprofits would focus their stories on a loyal donor so that their audience could relate to the main character. Most organizations have since found that it’s much more effective to choose someone their nonprofit has helped. These stories pull at the audience’s heartstrings and help them put a name and face to the organization’s mission.
  • A problem that the main character must overcome. It can be tempting to skip to the end of the story to show how your organization helped the main character. But audience members need context to understand the gravity of the main character’s predicament.
  • Specific details about how your nonprofit helped the main character. Once you’ve fully established the main character’s need, showcase how your organization’s initiatives and  hardworking supporters made their happy ending possible.
  • A call to action. Naturally, you’ll end the story with the main character’s problem being resolved. Because your stories are meant to persuade, though, it’s also important to include a call to action to get your audience to take the intended next step.

To see these elements in practice, let’s look at this story an animal shelter might use:

Dante, a four-year-old gray tabby cat, came to our shelter when his previous owner could no longer care for him. During his time here, he was brought up-to-date on vaccinations and underwent a dental procedure to treat advanced gum disease. Our amazing volunteers fed and socialized with Dante every day so he could go to his forever home happy and healthy. If you want to help cats in need like Dante, visit our Volunteer page to apply today!

This story focuses on a named individual who the organization helped—Dante the cat—and quickly establishes why he needed the shelter’s help. Detailing the specific medical and social care Dante received makes the shelter’s impact more concrete, and the last sentence calls upon readers to take action by applying to volunteer on the nonprofit’s website.

2. Support Your Stories With Visuals and Data

Once you’ve developed the basic elements of your story, consider adding different types of visuals that each strengthen nonprofit storytelling. For instance:

  • Photos help audiences visualize the characters and problems you describe.
  • Your nonprofit’s logo demonstrates that the story is true and relevant to your mission.
  • Infographics can display facts related to your story in a digestible format.

Although stories are more memorable than facts alone, connecting the concrete data your nonprofit collects to your stories helps establish your credibility. To return to the animal shelter example, the organization could add a detail before the call to action stating that Dante was just one of 200 cats they had cared for in the past year. This data point helps readers realize that the shelter regularly makes a difference for animals in need, further encouraging them to get involved.

3. Consider All of the Audiences for Your Stories

Most stories have an intended audience. An upcoming movie may appeal to science fiction enthusiasts, or someone might tell a personal story to the friend who would find it most entertaining. But identifying the audience for your nonprofit’s stories is often more challenging because your organization must communicate with a variety of audiences at any given time.

If you understand each of these audiences, you can tell stories that resonate with them and reflect well on your organization. Some common nonprofit audiences to keep in mind include:

  • Supporters. Each of your donors, volunteers, event attendees, and advocates has different motivations and backgrounds that affect how your stories resonate with them. Kwala’s guide to donor communications suggests segmenting your supporters based on shared characteristics so that you can adjust your storytelling strategies for each segment.
  • Individuals your organization serves. You’ll often feature these individuals in your stories, so provide opportunities for them to tell their stories in their own words. Remember to get permission from them before using their names or photos in your marketing materials.
  • Outside stakeholders. Adjust your storytelling to highlight your mission so that corporate sponsors, community decision-makers, and other stakeholders will have an understanding of your organization’s impact before deciding to work with you.

Understanding your nonprofit’s audiences not only helps you tell stories that appeal to each of them, but it also allows you to form stronger relationships with each of these groups that can have long-term benefits for your organization.

4. Tailor Your Storytelling to Each Marketing Channel

Your nonprofit can incorporate stories into any of your marketing materials, but your storytelling will vary based on the channel’s limitations. Consider these common marketing methods:

  • Your website. As storytelling is a nonprofit website best practice, include stories throughout all of your copy, from your about page to your blog. You can also make the visuals and data that accompany your stories more engaging by embedding videos or designing interactive infographics.
  • Email marketing. It’s best to keep emails concise, so you might tell a brief story in the message and then link to the page on your website where supporters can learn more.
  • Social media. Each social media platform requires its own storytelling strategy based on the site’s structure. For example, you might first tell a text-heavy story in a series of tweets and then rework that information into a short video for Instagram and TikTok.
  • Direct mail. Although many nonprofits focus on digital storytelling, direct mail appeals to certain donor segments and supplements your online efforts. Make sure any images you use are printer-friendly, and include a return envelope or QR code to support the story’s call to action.

In these marketing materials and any others your nonprofit uses, experiment with your storytelling techniques to determine which strategy is most effective. Analyze engagement data and consider asking your audience for feedback to improve your storytelling tactics over time.

Nonprofit storytelling can help your organization’s various audiences connect emotionally with your cause and understand your impact more deeply. Think about whether each story you tell would make sense if it were a movie—if it would, you’ve optimized your storytelling efforts. Once you add visuals, incorporate data, and ensure the format works for your chosen marketing channel, you’ll be ready to share your organization’s story!